What Metrics Should You Track to Measure the Effectiveness of Your Outbound Lead Generation Team?

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As you monitor the progress of your team, it’s important to choose the right lead generation metrics to stay abreast of what’s going on. According to Devon McDonald, Director of Sales and Marketing for OpenView, the best metrics might be simpler than you think.

Don’t try to outsmart yourself when it comes to your metrics. Start with the basic call. After all, it’s the basis of your team’s responsibilities.  Learn the metrics that build upon your call log and why you need to understand how they are all connected. Download Get More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales, the newest eBook from OpenView to further develop your team.

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Photo by: Jamie