The 3 Most Common Lead Generation Pitfalls

Are you committing one of them?

If you haven’t read enough about it here, I’m sure you’ve heard plenty of other experts espouse the benefits that a well-executed lead generation program and lead qualification team can offer your startup or expansion stage business.

Not only can it increase revenue by producing better leads that are more likely to close, it can also be a source of important market research and critical insight into your buyers’ personas and pain points. Those three benefits alone, quite honestly, are worth their weight in gold.

But that’s if you do it right.

All too often, CEOs or company founders rush into implementing a lead generation program without first considering its purpose, creating a strategic plan to execute it, and ensuring company-wide commitment to the cause. And that, quite simply, is why so many of those programs don’t live up to their lofty expectations.

In my opinion, lead generation programs often fail because of these three major pitfalls:

• Lack of company-wide commitment
• Failure to hire the right people
• Insufficient employee training and support

If you’re guilty of any one of those mistakes, it’s critical to correct the problem now. Over the next couple of weeks, I’ll address all three, discussing why each one is so common and how they can be avoided. Stay tuned!