Telling the Story of a Brand with Content Marketing

Content marketing is here to stay. Today’s consumers do not want to be yelled at or advertised to; instead they want to engage and interact with your brand or company. In today’s world in which a company’s website is the window to its world, it is essential to make a good impression.

Here are some examples of sites that have taken the content marketing strategy to the core of their website designs:

• First Round Capital, a Seed stage venture capital fund
• Union Square Ventures, an early stage venture capital fund
• Hubspot, Inbound Marketing software
• Moleskine, “Legendary notebooks”

The above four websites incorporate live Twitter feeds, YouTube videos, blog feeds, and other interactive content that allows any website visitors to interact and learn about the brand.

Essentially, these websites help tell the story of the brand through content management marketing. It is easy for a visitor to the site to navigate through, engage with the brand, and “talk” with your company.