Whenever there’s a lack of clarity regarding task ownership, productivity inevitably suffers.
Anyone who has ever watched worthwhile tasks fall through the cracks because of a lack of ownership recognizes this can be a serious problem. Companies must take steps to create a catch-all to promote task accountability. In sales, the smaller, seemingly less important tasks are usually the ones that end up being overlooked. Sales coach S. Anthony Iannarino explains all of this in a post on his blog.
When everybody owns the task, he writes, nobody actually owns the task. Finger-pointing ensues and the task doesn’t end up getting done. Even small tasks can have a big impact on sales outcomes. Making sure they’re completed is a matter of abiding by strict ownership standards. For more on how assigning ownership can improve your task management, read the full article by Iannarino.