“Thought leadership is something that can truly define a company’s presence in the marketplace. Solidifying a reputation as the go-to expert for the industry’s issues, both new and old, will not only give confidence to your current customer base, but also intrigue potential new clients,” explains Dan Killeen, OpenView Associate, in his recent blog post Thought Leadership Competitive Positioning at its Finest.
In a nutshell, a thought leader is a person who is recognized as having innovative ideas in his/her particular field and demonstrates the confidence to promote or share those ideas as actionable distilled insights.
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***Please note, for all of the Thought Leader Indicator options below, the content listed would not be promotional or product related in nature.