Peer Review: Exploring Some of the SaaS Metrics that Matter Most to Expansion-Stage Companies

At the expansion stage, software as a service (SaaS) companies are generally working toward one of two common goals: fast growth or profitability at a sustainable growth rate. The problem, however, is that they often wind up investing more than they generate in revenue, making them unprofitable.

Important SaaS Metrics for Expansion-Stage Companies

The best way for companies to achieve sustainable growth is by having a finely tuned economic model that allows companies to minimize their costs and maximize their profits.

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The Battle for Talent: The Keys to Recruiting Software Engineers Successfully

As many tech entrepreneurs and startup founders well know, recruiting software engineers isn’t easy. In fact, it’s often a case of all out war.

The Battle for Talent: The Keys to Recruiting Software Engineers Successfully

OpenView’s report, “How to Win the War for Top Tech Talent,” helps address this issue by sharing the firm’s deep experience recruiting software engineers for more than 20 expansion-stage technology companies around the country. That experience is also bolstered by our findings from a recent proprietary survey of hundreds of software engineers and technical recruiters nationwide.

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photo by: MilitaryHealth

User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect

Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView’s latest report reveals three techniques that require cross-departmental efforts but yield big results.

User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect

While it’s no surprise that expansion-stage SaaS companies are sharply focused on customer acquisition, to truly be successful, they also need to pay close attention to what their customers do once they have begun using their product. In fact, driving stronger user adoption — among both paying and trial users — can be just as important to a growing software company as acquiring new customers.

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Crowdsourcing Marketing: Leveraging Customer Engagement for Maximum Impact

Is crowdsourcing marketing the key to unlocking your customers’ enthusiasm so that you can build better products, increase brand recognition, and produce the kind of content they want?

Crowdsourcing Marketing: Leveraging Customer Engagement for Maximum Impact

While crowdsourcing — the process of leveraging a large group of people to execute a specific task — has been around for a long time, it’s only more recently that crowdsourcing marketing has become popular. Today, an increasing number of companies use crowdsourcing marketing to engage and empower their customers, and to encourage those customers to interact with their brand. It’s also a tactic savvy companies are leveraging to generate content, fuel campaign virality, and conduct cost-effective market research.

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Engaging Customers with Interactive Content

OpenView’s latest report looks at three technology companies that are successfully cutting through the marketing noise and engaging their customers with interactive content.

Engaging Customers with Interactive Content

If you’re a B2B company, chances are that you are (or at least should be) using content marketing to help generate leads. In fact, according to a 2012 report by the Content Marketing Institute and Marketing Profs on B2B content marketing usage, 90 percent of B2B organizations use some form of content marketing. The problem with the widespread adoption of content marketing, however, is that it’s become much more difficult to stand out.

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