reports

User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect

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Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView’s latest report reveals three techniques that require cross-departmental efforts but yield big results.

User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect

While it’s no surprise that expansion-stage SaaS companies are sharply focused on customer acquisition, to truly be successful, they also need to pay close attention to what their customers do once they have begun using their product. In fact, driving stronger user adoption — among both paying and trial users — can be just as important to a growing software company as acquiring new customers.

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Crowdsourcing Marketing: Leveraging Customer Engagement for Maximum Impact

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Is crowdsourcing marketing the key to unlocking your customers’ enthusiasm so that you can build better products, increase brand recognition, and produce the kind of content they want?

crowdsourcing marketing

While crowdsourcing — the process of leveraging a large group of people to execute a specific task — has been around for a long time, it’s only more recently that crowdsourcing marketing has become popular. Today, an increasing number of companies use crowdsourcing marketing to engage and empower their customers, and to encourage those customers to interact with their brand. It’s also a tactic savvy companies are leveraging to generate content, fuel campaign virality, and conduct cost-effective market research.

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Engaging Customers with Interactive Content

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OpenView’s latest report looks at three technology companies that are successfully cutting through the marketing noise and engaging their customers with interactive content.

interactive content

If you’re a B2B company, chances are that you are (or at least should be) using content marketing to help generate leads. In fact, according to a 2012 report by the Content Marketing Institute and Marketing Profs on B2B content marketing usage, 90 percent of B2B organizations use some form of content marketing. The problem with the widespread adoption of content marketing, however, is that it’s become much more difficult to stand out.

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Email Marketing Tactics: Do Your Messages Measure Up?

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Exploring the evolution of email marketing tactics, here are three best practices that marketers can implement to stand out in increasingly discerning inboxes.

Email Marketing Tactics

Among the many B2B marketing tactics that companies have at their disposal, e-mail is one of the most useful. Valued for being more personal than pay per click and banner advertisements, and relatively inexpensive compared to other outbound approaches, e-mail is simple but effective.

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The Most Creative B2B Marketing Tactics Online

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Gone are the days when building a simple website and utilizing a couple of basic online B2B marketing tactics constituted an acceptable B2B marketing strategy.

the most creative B2B marketing tactics online

In today’s increasingly crowded and competitive online marketplace, for small technology companies to grasp their audience’s attention, they’ve got to cut through the noise and earn it by utilizing creative and engaging B2B marketing tactics that distinguish them from the competition.

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