Publishing a book can seem like a daunting task. In this week’s Labcast, marketing experts (and published authors) Dorie Clark and Jonathan Kranz walk listeners through the publishing process and offer tips for keeping motivated throughout the journey.
Publishing a book is an extremely rewarding accomplishment for you and your business. However, all of the work that comes with writing and publishing a book can lead to a lot of confusion. People often wonder: How do I even decide to saddle up and begin the writing process in the first place? What kinds of material should I cover? What publishers will take me on?
In this week’s Labcast, Dorie Clark, author of Reinventing You, and Jonathan Kranz, author of Writing Copy for Dummies, share the most valuable lessons they’ve learned throughout their own experiences in publishing.
Ray Grieselhuber explains how to identify your ideal SaaS sales model and determine which levers to pull for SaaS success.
Imagine your SaaS sales strategy model on a graph with the Y-axis being price of service and the X-axis being complexity. Is it a self-service model, a transactional model, or an enterprise model? Knowing your SaaS sales strategy model builds the basis for determining the right levers to adjust.
Ray Grieselhuber, co-founder and CEO of GinzaMetrics, breaks down how to cater your sales and marketing to your sales model, keep your cash flow consistent, and stay out of the “startup graveyard.”
If you want to build an online community, you’re going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.
There are plenty of advantages of building an online community: lower customer acquisition costs, increased brand awareness, loyal lifetime customer groups. But those long-run benefits are no products of overnight success. Mackenzie Fogelson, founder and CEO of Mack Web Solutions, stresses it’s not enough to simply be active on social media. Engaged online communities are built on nurtured relationships, patience, and a passionate offline team.
In this week’s Labcast, Mack outlines the steps to building an online community, identifies common pitfalls, and offers tips for developing sustainable influence.
Scrum has the potential to boost your team’s productivity, but realizing that potential is up to you. Mitch Lacey, agile coach and author of The Scrum Field Guide, explains why ensuring greater success starts with improving your organizational alignment.
In the world of Scrum it’s fairly common for organizations to quickly jump into practicing the agile methodology and then become frustrated or disappointed when they don’t see significant immediate results. Of course, going through the motions of Scrum and actually practicing it effectively are two very different things. In fact, as Mitch Lacey explains in this weeks’ Labcast, the road to the latter starts much earlier in the adoption phase — by establishing the right organizational and team dynamics.
Do you know where the bottleneck of your sales strategy is? SaaS growth strategist Joel York discusses ways to break through it by honing in on the most effective sales and marketing strategies for your business.
Quick, calculate your SaaS Growth Ceiling (Acquisition Rate x Lifetime Value). That’s the largest your business will ever be. If you’re not satisfied with that number, it’s time to start changing your sales and marketing strategy.
In this week’s Labcast, SaaS sales and marketing Joel York will help you identify the SaaS growth levers you should be adjust. All you need to ask yourself is, “Where’s the bottleneck?”
You’ve nailed your pitch, covered all the bases, and the buyer seems genuinely interested in your product. So, why aren’t they buying?
Complexity. Uncertainty. Time: These are three sales deal killers stranding you in “maybe” purgatory. To overcome buyer indecision, listen to this week’s Labcast featuring Smart Selling Tools founder Nancy Nardin. The Top 25 Sales Influencer offers creative ways for simplifying the buying process, clearing up uncertainty, and prioritizing your sales process.
In this week’s Labcast, conversion rate optimization expert Lincoln Murphy explains why learning to market to your ideal customers will take your business from mediocre to spectacular.
Narrowing your customer focus may seem like a recipe for missed opportunities. However, sticking to a generic marketing strategy can actually hinder your scalability. Listen to this week’s Labcast to discover how to identify your ideal customer and how to tailor your marketing to your very best prospects.
Does your software as a service company have a truly viable go-to-market sales model? Discover two important metrics that can help you determine your profitability.
One of the biggest mistakes entrepreneur and VC veteran David Skok sees software as a service (SaaS) startups make is trying to “buy their way into a repeatable, scalable model.” Sure, investing in hiring more sales reps will naturally result in more customer acquisitions. However, more sales reps is not synonymous with profitability.
In this week’s Labcast, Skok, author of the popular For Entrepreneurs blog, explains why you need to make sure you have a sustainable go-to-market sales model in place before expanding you team. Listen in to learn the metrics to use for measuring the profitability of your model and the goals you should be setting for your sales funnel.
With so many details to focus on, it can sometimes be easy to get lost in the day-to-day minutia of Scrum. That’s why Scrum expert Kenny Rubin, who has trained over 18,000 people on agile and Scrum methodologies, believes it’s so important to take a step back and look at things from a larger economic perspective.
Alright, so you’ve implemented Scrum at your company. The big question is — have you seen any jump in revenue? If not, don’t give up on the Scrum just yet! Agile and Scrum training expert Kenny Rubin, author of the bestselling book Essential Scrum sat down to talk about what he refers to as Economically Sensible Scrum. Listen in to hear Kenny explain how to get things rolling from the executive level down to really ensure that Scrum gets adopted successfully across your entire organization.
Are you monitoring the success and impact of your recruiting efforts? If not, you’re missing out on important metrics that can transform your company into a lean, mean talent-acquisition machine.
Sourcing, recruiting, and hiring the best possible candidates can be a long and complex process. Implementing the right strategies can help to streamline it, but in order to do that you need to know specifically which parts are running optimally and which aren’t. That’s why learning exactly what you should be monitoring plays such an integral role in transforming an otherwise average recruiting team into a productive powerhouse.