Tag Archives: Infographic


Mobile Adoption and Retention: 15 Stats Every B2B Marketer Should Know [Infographic]

There’s no denying we live in an increasingly mobile world. Until recently, however, stats around mobile app performance and how it relates to traditional metrics gauging software growth have been limited.

Here at OpenView, we’ve invested first-hand in research monitoring not only the rapid migration to mobile, but also the emergence of mobile-first B2B SaaS companies (see our Mobile SaaS Metrics report for more details). And thanks to other research efforts, like the new App-Store Marketing Report from Business Insider Intelligence, our view of the current mobile landscape is continuing to come into focus.

To share highlights from that report and others, we’ve created a new infographic showcasing the latest mobile adoption and retention stats and trends below.

3 key takeaways on mobile customer acquisition & retention in 2015

  • Mobile users are spending more time in apps than ever, but they’re spending that time on fewer apps
  • Thanks to overcrowding and increased competition in app stores, customer acquisition cost is soaring
  • Customer retention is a BIG problem (in fact, it’s costing even more than acquisition)

What are companies doing to address these challenges?

There are numerous tactics and approaches, but two that have received a lot of attention are mobile app install ads (for customer acquisition) and push notifications (for engagement and retention). Unfortunately, while install ads do remain effective, the cost for them is soaring, and the viability of adopting a push notification strategy appears to be largely dependent on your industry.

In order for either to be effective, companies need to do their homework and develop a well-thought-out strategic plan before simply diving in.

Note: While the stats below aren’t specific to B2B SaaS companies, they can nevertheless provide marketers and other execs with an idea of what they’re up against when it comes to the competitive landscape of mobile app user adoption and retention.




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  1. 86% of mobile time spent online is within apps (BI Intelligence)
  2. 70% of the average user’s time is spent in his/her three most frequently used apps (BI Intelligence)
  3. Cost-per-install on iOS rose 59% from October 2013 to October 2014 (BI Intelligence)
  4. 52% of all apps lose half of their peak users after just 3 months (BI Intelligence)
  5. Avg cost of a single installation (iOS): $2.13; avg. cost of a loyal user (iOS): $2.74 (Fiksu)
  6. Mobile app install ad spend increased 235% from January to December 2014 (source: Kenshoo)
  7. Click-to-Install Rate also increased 135% (Kenshoo)
  8. 93% of all app downloads still came via organic search (BI Intelligence)
  9. User acquisition cost on Android and Google Play store is 25% less than on iOS (BI Intelligence)
  10. 60% of mobile users will abandon an app that takes longer than 3 seconds to load (Xamarin)
  11. Apps that require registration before use lose up to 56% of their users (Optimizely)
  12. A personalized push notifications strategy can increase app engagement by average of 36% (source: Kahuna)
  13. Push opt-in rates vary widely by industry — as low as 20% for social apps; as high as 80% for ride-sharing apps (see industry averages here)
  14. On average, push notifications beat email by driving 5x in-app activity (source: Kahuna)
  15. After the first month, users who have opted-in to push notifications are retained at 2x the rate (Source: Urban Airship)

Infographic by: Rachel Worthman

Feature photo by: Luis Lierena


17 Stats on the Power of Proactive Prospecting [Infographic]

As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.

But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.

So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!

Like this infographic? Share it on your site! Please include attribution to labs.openviewpartners.com.

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  1. The average sales development rep makes 52 calls daily (The Bridge Group)
  2. It takes 18 dials to connect with a single buyer (TOPO)
  3. Call-back rates are below 1% (TOPO)
  4. Less than 24% of sales emails are opened (TOPO)
  5. Leads responded to within 5 minutes are 100x more likely to be contacted and 21x more likely to be qualified (LeadResponseManagement.org)
  6. Waiting just 10 minutes drops the likelihood of qualifying the lead 4x (LeadResponseManagement.org)
  7. Yet less than 25% of companies who receive a Web lead will respond by phone (InsideSales.com)
  8. Only 27% of Web-generated leads get contacted at all (InsideSales.com)
  9. Your sales team has a 56% greater chance to attain quota if you engage buyers before they contact a seller (SalesBenchmark Index)
  10. The first viable vendor to reach a decision maker and set the buying vision has a 74% average close ratio (Forrester)
  11. 50% of buyers choose the vendor that responds first (InsideSales.com)
  12. B2B buyers are 5x more likely to engage when introduced (LinkedIn)
  13. You are 4.2x more likely to get an appointment if you have a personal connection with a buyer (SalesBenchmark Index)
  14. 73% of executives prefer to work with sales professionals referred by someone they know (IDC)
  15. 84% of B2B decision makers start the buying process with a referral (SalesBenchmark Index)
  16. Referral leads convert 30% better than leads generated from other marketing channels (R&G Technologies)
  17. Referred customers have a 16% higher lifetime value (Journal of Marketing)


Infographic by: Rachel Worthman

Feature photo by: Veri Ivanova

siriusdecisions stat

Top Stats from SiriusDecisions Summit 2015 [Infographic]

B2B sales and marketing leaders flocked to Nashville to attend the 10th annual SiriusDecisions Summit this past week. With over 50 analyst sessions there was plenty of new research, data, insights, and best practices to go around (see the full agenda).

For those who couldn’t attend, we’ve put together an infographic featuring some of the biggest — and in some cases, most surprising — stats revealed at the Summit.

Click below to enlarge:


With those stats in mind, here are a few articles and resources that can help you tackle the buying journey, generate and nurture more leads, and utilize new technology to give your growth and revenue a boost.

Tips for Engaging Buyers Early During the Buying Journey

Lead Generation and Lead Nurturing Resources

New Marketing Technology

Did we miss an important stat? Let me know in the comments below.


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Infographic by: Rachel Worthman


Should You Be Investing in Channel Partnerships? [Infographic]

To call the world of B2B software complex would be an understatement. It’s a constantly evolving ecosystem of solutions, vendors, buyers, and service providers, and often the path software takes from company to end user is anything but a straight line. For many B2B tech companies, that means developing symbiotic relationships with resellers who can help them extend their reach and also provide end users with a more “complete” solution (additional consulting, configuration, maintenance, support, etc.).

The ones who do this best are reaping significant benefits. As HubSpot VP Sales Peter Caputa explains, HubSpot’s channel program has been responsible for producing approximately 42% of the company’s customers and 33% of its revenue during the first half of 2014.

That said, the channel isn’t for everyone. Before you dive in head-first it’s important to do your research and answer several key questions to determine whether your product, business model, growth stage, target customers, motivations, and goals make investment in the channel a good fit for you.

Is Investing in the Channel Right for You? [Flowchart]

To help, we’ve developed the flowchart below. Start at the beginning and see where your answers take you. And if you’re interested in learning more about developing a successful channel program download our latest eBook, The Complete Guide to Channel Sales & Marketing.

Click below to enlarge

Channel Flowchart Final image


Free Channel Sales Assessment

You can also take our short interactive assessment created with help from our friends at SnapApp:


Free eBook: The Complete Guide to Channel Sales & Marketing

For more on leveraging channel partnerships download our new eBook. It’s a clear, actionable playbook for crafting a complete channel strategy, recruiting the right partners, and turning your program into a sustainable, scalable machine.

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Photo by: Thomas Hawk


Millennial Sales Talent: 15 Smart Trends for 2015 (Infographic)

Inside Sales trainer and evangelist Josiane Feigon shares a sneak peek at what’s next for the “What Next?” generation in 2015 — and how they can continue winning in sales roles.

There’s never a dull moment in the inside sales world. This rapidly changing profession is exploding today, so how do you keep up, staff up, and make sure you’re properly prepared? Every year, Josiane Feigon and her team at TeleSmart Communications put together a list of smart selling predictions aimed at helping sales teams and managers thrive in the coming year. This year, we’ve teamed up with Josiane to help her show off her trend-spotting powers in infographic form.

Check out her “15 in 2015 Smart Inside Sales Trends” in the infographic below, and download her full trend report — loaded with advice on tactics, tools, and talent — at her website.

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Photo by: Philippe Lewicki


Infographic: 11 Steps to Successful Content Marketing

Do you know what it takes to build a content marketing program that will drives real results for your business? Follow these 11 steps and you will be on the right track.

Earlier this year, OpenView published It Takes a Content Factory! a comprehensive guide designed to help expansion-stage technology companies create and deliver the high-impact content that they need to attract and retain great customers.  Continue reading

Scrum Sprint

What is Scrum and Who Should Use It? 5 Infographics that Bring Clarity to Going Agile

When most people hear the word “Scrum,” they probably envision a mashing of heads and limbs on a rugby pitch. In the software world, however, Scrum means something very different.


Most often associated with product management and development, Scrum is an agile development framework for creating high-performing teams and vastly improved organizational productivity. And it’s not just for programmers and product developers anymore. Continue reading

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Infographic: Do You Have a High-Impact Board of Directors?

OpenView recently surveyed an array of expansion-stage CEOs and board members to find out what it takes to create a value-adding board. The results are presented in this board of directors infographic, offering real insight into what makes high-performing boards tick.

 Board of Directors Infographic: Do You Have a High-Impact Board of Directors?


Does your board add value to your company or do more harm than good? Does it suffer from bad board dynamics or is it a cohesive, high-performance team? No matter how you answer these questions, chances are that your board isn’t doing everything that it should be and providing your company with the kind of strategic support it needs to succeed.

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Native Advertising Infographic Gets to the Heart of the Matter

Learn what native advertising is all about and how your company can start thinking about it with this summary infographic.

Todd Wasserman, Marketing Editor at Mashable, presents an infographic that explains what native advertising is in the wake of its sudden surge in popularity as the latest hot trend signalling “where the money is going in the industry.”

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