Do you know what it takes to build a content marketing program that will drives real results for your business? Follow these 11 steps and you will be on the right track.
Earlier this year, OpenView published It Takes a Content Factory! a comprehensive guide designed to help expansion-stage technology companies create and deliver the high-impact content that they need to attract and retain great customers.
After the release of our SaaS metrics report, OpenView teamed up with the folks at KISSmetrics to illustrate some of the key data points.
OpenView surveyed more than 160 SaaS executives and consultants to learn some of the key operating metrics and growth drivers for expansion-stage companies. Here’s what the KISSmetrics team put together.
OpenView recently surveyed an array of expansion-stage CEOs and board members to find out what it takes to create a value-adding board. The results are presented in this board of directors infographic, offering real insight into what makes high-performing boards tick.
Does your board add value to your company or do more harm than good? Does it suffer from bad board dynamics or is it a cohesive, high-performance team? No matter how you answer these questions, chances are that your board isn’t doing everything that it should be and providing your company with the kind of strategic support it needs to succeed.
OpenView’s New Infographic Asks the Tough Questions You Need to Answer to Find Out
Outbound lead generation is a key component of any B2B company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel.
It’s no secret — content marketing blowing up.
What’s responsible for its meteoric rise? An infographic by BlueGlass Interactive explains why marketers believe it’s becoming an indispensable tool in the war for customers. Its ability to deliver on multiple marketing goals is unparalleled, and naturally, companies are flocking to it. In a post by Oli Gardner of Unbounce, the author looks at some of the highlights from the infographic. One of the most jarring statistics the graphic reveals is that 90 percent of all marketers are using content marketing. With such high usage rates, it’s…
Over at Mashable, they’ve provided a fantastic flow chart infographic detailing how to hire a great developer. The infographic provides a great guide, whether you’re looking to actively fill the role or waiting for the right candidate to present him or herself. For example, if you’re looking to actively fill the position, the guide suggests contacting everyone in your personal network, going to meetups, and checking job boards like Stack Overflow for candidates. If you’re content waiting for a good candidate to come to you, it suggests opening up your source code,…
Do you know what the first registered .com domain name was?
If you guessed Symbolics.com, you’re correct. A lot of domains have been registered since then. In fact, a single 24-hour period on March 11 provided enough time for about 100,000 .com registrations, according to an infographic found on Mashable. The infographic also reveals that there are 100 million registered .com domains around today. That’s a lot. And some of the most profitable of them prove that sex still sells; Sex.com and Porn.com are the second and fourth most expensive domain names today,…
There are countless daily Internet statistics that may fascinate you, if you just knew about them.
Scratching that itch-you-never-knew-you-had is an infographic from Mashable that details all of the eye-opening data the Internet creates in a day. For example, did you know that in a single 24-hour span, approximately 294 billions emails were sent? To put that into perspective, it would take the United States Postal Service two years to process that many letters. Another interesting statistic that demonstrates the grip social media has on our society is the fact that 172…