Tag Archives: Infographic

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Top Stats from SiriusDecisions Summit 2015 [Infographic]

B2B sales and marketing leaders flocked to Nashville to attend the 10th annual SiriusDecisions Summit this past week. With over 50 analyst sessions there was plenty of new research, data, insights, and best practices to go around (see the full agenda).

For those who couldn’t attend, we’ve put together an infographic featuring some of the biggest — and in some cases, most surprising — stats revealed at the Summit.

Click below to enlarge:

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With those stats in mind, here are a few articles and resources that can help you tackle the buying journey, generate and nurture more leads, and utilize new technology to give your growth and revenue a boost.

Tips for Engaging Buyers Early During the Buying Journey

Lead Generation and Lead Nurturing Resources

New Marketing Technology

Did we miss an important stat? Let me know in the comments below.

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Should You Be Investing in Channel Partnerships? [Infographic]

To call the world of B2B software complex would be an understatement. It’s a constantly evolving ecosystem of solutions, vendors, buyers, and service providers, and often the path software takes from company to end user is anything but a straight line. For many B2B tech companies, that means developing symbiotic relationships with resellers who can help them extend their reach and also provide end users with a more “complete” solution (additional consulting, configuration, maintenance, support, etc.).

The ones who do this best are reaping significant benefits. As HubSpot VP Sales Peter Caputa explains, HubSpot’s channel program has been responsible for producing approximately 42% of the company’s customers and 33% of its revenue during the first half of 2014.

That said, the channel isn’t for everyone. Before you dive in head-first it’s important to do your research and answer several key questions to determine whether your product, business model, growth stage, target customers, motivations, and goals make investment in the channel a good fit for you.

Is Investing in the Channel Right for You? [Flowchart]

To help, we’ve developed the flowchart below. Start at the beginning and see where your answers take you. And if you’re interested in learning more about developing a successful channel program download our latest eBook, The Complete Guide to Channel Sales & Marketing.

Click below to enlarge

Channel Flowchart Final image

 

Free Channel Sales Assessment

You can also take our short interactive assessment created with help from our friends at SnapApp:

 

Free eBook: The Complete Guide to Channel Sales & Marketing

For more on leveraging channel partnerships download our new eBook. It’s a clear, actionable playbook for crafting a complete channel strategy, recruiting the right partners, and turning your program into a sustainable, scalable machine.

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Photo by: Thomas Hawk

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Millennial Sales Talent: 15 Smart Trends for 2015 (Infographic)

Inside Sales trainer and evangelist Josiane Feigon shares a sneak peek at what’s next for the “What Next?” generation in 2015 — and how they can continue winning in sales roles.

There’s never a dull moment in the inside sales world. This rapidly changing profession is exploding today, so how do you keep up, staff up, and make sure you’re properly prepared? Every year, Josiane Feigon and her team at TeleSmart Communications put together a list of smart selling predictions aimed at helping sales teams and managers thrive in the coming year. This year, we’ve teamed up with Josiane to help her show off her trend-spotting powers in infographic form.

Check out her “15 in 2015 Smart Inside Sales Trends” in the infographic below, and download her full trend report — loaded with advice on tactics, tools, and talent — at her website.

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Photo by: Philippe Lewicki

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Infographic: 11 Steps to Successful Content Marketing

Do you know what it takes to build a content marketing program that will drives real results for your business? Follow these 11 steps and you will be on the right track.

Earlier this year, OpenView published It Takes a Content Factory! a comprehensive guide designed to help expansion-stage technology companies create and deliver the high-impact content that they need to attract and retain great customers.  Continue reading

Scrum Sprint

What is Scrum and Who Should Use It? 5 Infographics that Bring Clarity to Going Agile

When most people hear the word “Scrum,” they probably envision a mashing of heads and limbs on a rugby pitch. In the software world, however, Scrum means something very different.

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Most often associated with product management and development, Scrum is an agile development framework for creating high-performing teams and vastly improved organizational productivity. And it’s not just for programmers and product developers anymore. Continue reading

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Infographic: Do You Have a High-Impact Board of Directors?

OpenView recently surveyed an array of expansion-stage CEOs and board members to find out what it takes to create a value-adding board. The results are presented in this board of directors infographic, offering real insight into what makes high-performing boards tick.

 Board of Directors Infographic: Do You Have a High-Impact Board of Directors?

 

Does your board add value to your company or do more harm than good? Does it suffer from bad board dynamics or is it a cohesive, high-performance team? No matter how you answer these questions, chances are that your board isn’t doing everything that it should be and providing your company with the kind of strategic support it needs to succeed.

Continue reading

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Native Advertising Infographic Gets to the Heart of the Matter

Learn what native advertising is all about and how your company can start thinking about it with this summary infographic.

Todd Wasserman, Marketing Editor at Mashable, presents an infographic that explains what native advertising is in the wake of its sudden surge in popularity as the latest hot trend signalling “where the money is going in the industry.”

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Customer Engagement: 10 Truths About Your Target Audience

Strengthen your customer engagement by knowing more about your customers in the first place. Start with this infographic that covers some universal truths of the consumer.

Anita Loomba, Marketing Manager at Fred Meyer Jewelers, writes in Social Media Today that “you can never know too much about your customers,” and “understanding their likes and dislikes” can be key to effective customer engagement. Loomba highlights an infographic by Help Scout, titled “Ten Things Your Customers Wish You Knew About Them,” and presents a few of the key takeaways. Continue reading

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Creating Infographics that Get Shared & Drive Sales

Creating infographics that get shared across the social web establishes a company as a trusted resource, which can lead to more customers down the line. Learn how to get a handle on this highly effective inbound marketing tool.

“An infographic is not an advertisement,” writes Justin Beegel, founder and president of Infographic World, in this guest post for the Content Marketing Institute. “It’s not even a stepchild of an advertisement,” and your audience shouldn’t even catch a whiff of a sale in it. Instead, the value in creating infographics lies in capturing your audience’s desire to learn more.

Beegel outlines some best practices in creating infographics, including a 4-step process that involves research, storytelling, editing, and designing — the core elements that go into every effective piece of social-ready data visualization. And since shareable infographics are often “the first impression a potential client receives,” make sure it’s something attractive and informative to “reap the benefits of your investment in this truly rewarding process.”

Infographic by Next Generation Food