Infographic by Rachel Worthman.
Over the past several months, OpenView has surveyed more than 500 SaaS leaders to evaluate how they market their software products. What we’ve uncovered is a failure by many to properly diversify marketing efforts and a huge opportunity when it comes to marketing attribution. Specifically, we discovered that more marketers need to implement programs that properly track how their marketing spend impacts conversion.
If you haven’t taken our interactive survey and want to see how you compare to your peers, you can fill out our SaaS Marketing Scorecard here. In the meantime, check out the infographic below to gain a better understanding of the state of SaaS marketing.