Without question, the food truck revolution is here. You can experience it televised (from the Cooking Channel’s Eat Street to Food Network’s The Great Food Truck Race), all over social media, or simply the old fashioned way, serving up tasty grub – and startup business lessons – from a corner near you.
In a guest post for Fast Company, author David Weber — also founder and president of the NYC Food Truck Association — sits down with Natasha Case of Coolhaus, the first gourmet branded food-truck business with trucks operating nationwide, to discuss how she built her brand and business.
As it turns out, the interview provides solid lessons for entrepreneurs of all stripes, but especially for those who are developing and/or expanding a startup. Items on the menu include tips on managing production, successful brand building, product launch, and OpenView’s favorite topic: expansion-stage challenges.
For a heaping helping of entrepreneurial advice served fresh, quit spinning your wheels and head over to Fast Company for the full interview.
Related Content from OpenView:
Sometimes the best startup lessons can be found in the most unlikely of places. Read this post to discover business advice you can pick up from simply sitting back and watching a few movies. And for more on what to do once your business has hit the streets and looking to grow, read this OpenView blog post on the three key adjustments you need to make to scale your business model.