Having trouble meeting your marketing goals? Is your website experiencing high bounce rates? Losing sales for reasons unknown? Don’t scratch your head in confusion—
Utilize, analyze, personalize.
Will Schnabel, vice president of business development at Silverpop, discovered three ways to drive conversions, revenues and company growth.
- Utilize the resources you already have.
- Analyze your customers’ site interaction and purchasing behaviors.
- Personalize landing pages to make your customers feel special.
“Today’s ultra-competitive marketplace demands relying less on one-size-fits-all broadcast campaigns and more on relevant messages triggered by customer behavior and targeted to individual preferences.”
Schnabel lends insight into the processes of emerging from a company slump at Venture Beat. Check it out!