In order for your brand to gain traction on social media platforms your messaging has to resonate instantly and stick.
When it comes to social media branding, marketers would do well to take a page from Mad Men Al Ries and Jack Trout, advises actionable marketing expert Heidi Cohen. “In their classic book, Positioning: The Battle for Your Mind, they recommended that brands aim to own a word in the mind of their prospects,” she writes.
With that in mind, Cohen offers 10 tips for building your brand on social media platforms, from choosing your name and developing focal keywords — think “what words are my prospects using to search for solutions? — to building your brand’s story to developing a brand ambassador to create a good first impression and develop customer trust. Read Cohen’s full post for the complete list of tips you can use to build social media recognition and engagement.