Should you be trying to develop an approach to user generated content as part of you content marketing strategy? It seems easy…get your target customers to post their content and/or participate in a community. Your (free) content will grow, your target customers will want to come to your site, your organic search ranking will go up, and your inbound marketing results will surge. What could be better for creating a competitive advantage through customer-based influence marketing, right?
Dara Solomon has a great post on the pros and cons of user generated content on the Junta42 blog.