If you’re following everyone that adds you on Twitter out of courtesy, you may be inadvertently compromising the quality of your Twitter experience.
A corporate Twitter feed should serve a clear purpose. That can vary based on the user. One thing’s for certain: If your feed is bogged down by tweets from too many followers, you’ll be unable to use your feed for it’s intended purpose. That’s not to say that this is the end of the conversation. Mashable writer Christine Erickson gathered some expert opinions on this subject in a recent write-up.
Some believe that there’s no decision to make at all. You must follow everyone that follows you. It’s social media etiquette. And in some cases, this may very well be the preferred route. Others believe that a level of scrutiny is appropriate. But everyone agrees that your interactions with your followers, no matter who they are, should be authentic. For more on this topic, read the full article by Erickson.
Related content from OpenView:
While mismanaging your Twitter following is one way to mess up your social media marketing, there are certainly more ways. This article from OpenView teaches you about other social media mistakes to avoid. And as mentioned previously, don’t undervalue the power of authenticity in your Twitter interactions.