SEO Infographics: Breaking Down the Basics of Search Engine Optimization

2) Why Content for SEO? by Brafton

Think focusing on SEO means writing for robots? Think again. In fact, more than ever, search is all about original, quality content that visitors find engaging and compelling enough to share. In short, if it makes visitors happy it makes search engines happy, and that’s a reciprocal relationship your company can ride all the way to the bank. As online news and content agency Brafton points out, key figures at both Google and Bing have repeatedly pointed out that search rankings are influenced by quality content, and marketers have certainly taken notice, investing $12.5 billion in content as part of their online campaigns.

Check out their “Why Content for SEO?” infographic for detailed insight into how companies are using content to drive organic traffic, establish their brands, and convert visitors into customers.