Customers are going to express their opinions of your company and your products online. The question is how to effectively engage in that conversation.
Customers are the first and last word when it comes to reputation. How pronounced is the discrepancy between what a company says and what customers actually think? Customer opinions are nearly 12 times more important, according to certain research. So what can you do to protect your company’s social image? Joshua March, founder of Conversocial, explains in a recent post.
What’s the big deal about customer opinion? There are reasons companies value it, writes March. In social media, what your customers are saying about you can make or break a sale. For more on securing your brand’s social reputation, read the full article by March.
Related Content from OpenView:
Social media isn’t only effective in improving customer opinion. It’s also a game-changer when it comes to upping traffic. How can you vastly improve your social media investments? By not faking it, as this video explains.