Sample Reports for an Influencer Program

This is a part of a series that was created to help you define build the practice of influencer marketing into your company. This series will walk through the process, necessary roles, in addition to guides for each role to get started with influencer marketing quickly. Over the next several posts, I will break apart the key steps the sponsor is responsible for when launching an Influencer Marketing program.

Daily Report

• 30 activities
• 4 conversations
• 1 new opportunity – Network World editor is interested in covering the product announcement

 

Weekly Reports

Quarterly Report

Influencer Marketing Program Q1 ReportNew opportunities created:  20 Number of completed interviews: 10 Included listing of influencers Number of external mentions or pickups:  16 Include listing of the mentions and associated URLs Number of closed opportunities: 12 Include listing of closed opportunities with appropriate links Top issues or impediments throughout the quarter: Lack of content to support the initiative Lack of commitment

Next week, I’ll post things to know about testimonials and endorsements.