This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator.
Each quarter, you should update the CEO and executive team on the status of the blogging initiative. Highlight the positives along with the areas for improvement, and provide a plan to execute against those items. Keeping the executives at your company informed about the blogging program will maintain buy-in and commitment, two necessary aspects of any successful initiative.
Here are some recommendations for what to report to the executive team:
- Percentage of company blogging participation for the quarter
- Page views during the most recent quarter, compared to the quarter prior
- Unique visitors during the most recent quarter, compared to the quarter prior
- Time spent at the site during the most recent quarter, compared to the quarter prior
- Status update on search engine ranking for targeted keywords compared to the quarter prior
- Major sites/thought leaders that promoted bloggers’ posts
- Qualified leads that came from the blog (success stories)
- The impact of any internal contests that were held
- Lessons learned
- Plans for the upcoming quarter
Next week, I’ll post checklist for corporate blogging legal considerations.