15 Expert B2B Sales Hacks to Try Now

Dive into a collection of cutting edge sales strategies, tactics, and hacks employed by experts and B2B salespeople at the top of their game.

15 Expert B2B Sales Hacks | OpenView Labs

With the latest Sales Hacker Conference scheduled for September 15th in Boston, Sales Hacker Media founder and CEO Max Altschuler takes a look back at previous conferences and recalls 15 of the best B2B sales hacks presented there, from experts like John Barrows, Kyle Porter, Jason Lemkin, Tawheed Kader, and more.


7 Keys to Cold Emails that Guarantee You a Response

It’s time to stop hitting send and crossing your fingers. Here are seven simple tips to boost your response rates by drafting cold emails that convert.

7 Tips for Writing Cold Emails | OpenView Labs

You’d imagine that with all the new marketing platforms and email-optimizing technology, we’d have figured out the secret to cold emails by now. Yet here we are — still hitting send and blindly holding out hope this will be the one that gets a response. Entrepreneurs are still struggling to convince VCs that their pitch email is worth opening; job seekers are still failing to persuade employers they’re that one-of-a-kind candidate; and sales people still haven’t found the perfect balance between being irritating and accessible.


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ABR: Why You Should Always Be Recruiting for Your Sales Team (And How to Do It Right)

Smart sales leaders know recruiting for your sales team never stops being a priority. Learn how to build and maintain a steady pipeline of A players.


As much as we’d like it to be, finding, engaging, and recruiting A-players isn’t simple. Top sales talent is typically well compensated and not proactively searching for new opportunities.

That means that in order to meet the challenges of hiring the right people quickly sales leaders must make recruiting an ongoing priority — not just something they worry about when there’s an open role that needs to be filled. Sales leaders should always be on the lookout for top talent, and set aside time every week for recruiting activities.


Behind HubSpot’s Sales Playbook

Building out your sales enablement resources? Find out what goes into HubSpot’s sales playbook, and the discover the keys behind their ongoing training and development for reps.


A key tool for any sales organization, making a solid sales playbook available to reps is especially crucial for teams that are rapidly scaling. Not only can it help boost individual rep performance by providing best practices, it can also ensure you maintain that all-important consistency in your sales process even as your team expands and evolves.


The Most Important Skill of Remarkable Sales Managers

There are many skills that a successful sales manager needs to have, but Pantheon VP Sales & Business Development Scott Crawford explains why one stands above the rest.

The Most Important Sales Manager Skills | OpenView Labs

Not every great sales rep is cut out to be a great sales manager. Just because you’re able to effectively close doesn’t mean you can effectively lead, and the fact is the qualities that spell success in each role are different.


20 of the Best Interview Questions for Sales Hires

We asked 20 top B2B sales leaders and experts for their favorite interview question to ask new sales hires. Find out what they said.

Best Interview Questions for Sales Hires | OpenView Labs

Asking candidates the right questions during a job interview is always important, but that’s especially true for sales roles. After all, these are people trained to pitch and spin for a living. How do you ensure you’re cutting through to the core competencies of each candidate, and filling up your team with A players who can truly deliver?

Below you’ll find a collection of favorite interview questions from some of the top minds in B2B sales — each designed to help you identify the top performers who will make a bigger impact and fuel your company’s growth.


Strictly Sales Episode 12: How to Get Past the “No Budget” Objection

In this episode of Strictly Sales, sales executive and educator Jeff Hoffman continues his teardown of the most common sales objections. This week’s target: “We don’t have the budget.”

Strictly Sales Episode 12: The No Budget Objection | OpenView Labs

If you’re a salesperson, getting rejected is a daily occurrence. Yes, you have to get used to it, but that doesn’t mean you have to like it, or settle for every “no” your prospects throw at you. In fact, many of the most common sales objections aren’t as final as you might think. As sales educator Jeff Hoffman explains, with the right reaction, you might be surprised by how often you can turn any excuse into an opportunity.


The Secret to Better Sales Hires as You Scale

No one has time or resources to waste on bad hires — especially in sales. How do you sniff out the best candidates? Force Management Managing Partner John Kaplan shares a simple secret for ensuring success.

A Better Sales Hiring Process as You Scale | OpenView Labs

As a sales manager at a startup or expansion-stage company, one of your most important responsibilities is developing and maintaining a healthy pipeline of incoming sales talent. Getting caught short-staffed at the wrong moment can be detrimental to your company’s momentum and growth. Worse, making a mistake and bringing on a single bad hire in a key position can set your company back by years.

So what can you do to ensure great hires, even as you’re scrambling to scale? 


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