Sales Complexity impacts your Startup’s Viablility
May 17, 2010
I speak with many expansion stage company management teams looking for investors about sales models and methodologies. I found an extremely interesting blog recently that discusses these items.
How Sales Complexity impacts your Startup’s Viability
The key take aways for me were:
-Understand the sales complexity of your business. Figure out your LTV and CAC, and make sure that your LTV>CAC so that you have a viable business model.
-Look for ways to decrease your sales complexity, which might involve redesigning your product and leveraging engineering resources to eliminate issues in the sales process.
-Realize that reducing sales complexity is an achievable goal, and should be an ongoing process that merits a significant investment.