Sales Complexity impacts your Startup’s Viablility

May 17, 2010

I speak with many expansion stage company management teams looking for investors about sales models and methodologies. I found an extremely interesting blog recently that discusses these items.

How Sales Complexity impacts your Startup’s Viability

The key take aways for me were:

-Understand the sales complexity of your business. Figure out your LTV and CAC, and make sure that your LTV>CAC so that you have a viable business model.

-Look for ways to decrease your sales complexity, which might involve redesigning your product and leveraging engineering resources to eliminate issues in the sales process.

-Realize that reducing sales complexity is an achievable goal, and should be an ongoing process that merits a significant investment.

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.