Product

SaaS Marketing: Product Demo or Free Trial?

Peter Cohen

February 8, 2013

It’s not necessarily free trial or bust. There is more than one way to prove the effectiveness of your product.


There’s no need to bang your head against the wall trying to figure out how to shoehorn a product free trial into your SaaS sales and marketing process. As Peter Cohen of SaaS Marketing Strategy Advisors explains, sometimes a trial simply isn’t going to make sense. But that doesn’t mean there aren’t alternatives.
In this short video Cohen details that certain products simply aren’t going to lend themselves well to a product free trial. Even so, there are plenty of ways for you to show your service off to prospective buyers. Traditional demos can still be effective, as can sandbox demos. And in some cases, a money-back offer might even make the most sense.

Managing Partner

<strong>Peter Cohen</strong> is the Managing Partner of <a href="http://www.saasmarketingstrategy.com/">SaaS Marketing Strategy Advisors</a>, an advisory services firm that helps SaaS companies acquire enterprise customers, and author of the <a href="http://saasmarketingstrategy.blogspot.com/">Practical Advice on SaaS Marketing</a> blog.