This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly.
There are 3 primary roles in a corporate blogging practice:
- The CEO and executive team, who set the priority and goals for the effort, allocate the proper resources, and communicate the importance of the effort to the people involved.
- The blogging administrator, who develops the plan, ensures that the CEO and executive team approve and support the effort, and works with the technology team and bloggers to execute the plan and meet the goals.
- The employee bloggers, who help execute the plan, blog regularly, and also market their blogs to their individual social networks.
Later on, I’ll provide the information that will help each of the people involved with the roles initiate the practice.
Next week, I’ll explain the important metrics to help you set goals and review your company’s progress with blogging.