Who Should Be Responsible for Blogging?

Devon-McDonald by

Trinity

This is a part of a series that was cre­at­ed to help you get the prac­tice of corporate blogging built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.

There are 3 primary roles in a corporate blogging practice:

  1. The CEO and executive team, who set the priority and goals for the effort, allocate the proper resources, and communicate the importance of the effort to the people involved.
  2. The blogging administrator, who develops the plan, ensures that the CEO and executive team approve and support the effort, and works with the technology team and bloggers to execute the plan and meet the goals.
  3. The employee bloggers, who help execute the plan, blog regularly, and also market their blogs to their individual social networks.

Later on, I’ll provide the information that will help each of the people involved with the roles initiate the practice.

Next week, I’ll explain the important metrics to help you set goals and review your company’s progress with blogging.