Revenue Performance Management in a Nutshell


What is revenue performance management and what can it do for your company?

As a practice, revenue performance management allows companies to analytically assess marketing efforts. In pragmatic terms, this means that marketing campaigns can now, more so than ever before, directly measure the revenue that they create (or don’t). This video from Eloqua visually demonstrates how revenue performance management works, as well as how the industry came to reach this standard.

For more on revenue performance management, watch the video from Eloqua.

Related Content from OpenView:

What is the future of revenue? Watch this video to find out. And in this post from OpenView, you can learn about how shifting your focus toward a particular market segment can improve revenue.