How Showcasing Your Company Culture Can Help You Win Top Talent

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Company culture is more than just a buzzword. It represents a movement focused on making improvements to the company’s success and attracting top talent. It includes the organization’s values, visions, norms, working language, beliefs, and habits. Company culture also provides the underlying motivation that keeps a company on keeping an organization on-track and motivated to reach higher goals.

We’re seeing a growing popularity in comprehensive lists like “Best Places to Work” and “Companies with the Happiest Employees.” We even had a competition to find the best company culture in tech. These lists illustrate the importance of culture to a modern company’s success.

Incorporating Culture Into Recruiting

Some individuals will feel that their company does not have a noticeable culture. That’s because they’re already immersed in it. However, for prospective employees, the dynamics in a company’s culture are much more prevalent.

In order to incorporate your culture into your recruiting process, you will have to first take a step back to see what aspects are core to your company vision and values.

For example, if your company places emphasis on charity or volunteer work, you will want to highlight that in your recruiting cycle and brand awareness by implementing initiatives or campaigns that highlight the company’s involvement within the community.

If your company is targeting an “outside of the box” model for creativity, then you will want to focus in on individuals that are eccentric and unique in their approaches. Each aspect will vary greatly, but it is important to have candidates/employees that are comfortable, engaged, and connected to the overall success of the company.

Can Culture be Changed?

If your company has a negative culture that is sullying the productivity of your employees, it is not too late to change. There are various programs and consultant that specialize in turning company culture around. While possible, It is a very difficult process because employees will naturally want to revert back to the “old ways.”

The key to completely overhauling an environment with a demotivating culture is to bring awareness to the issue company-wide across all levels. In order to proactively optimize the company culture, the company will need every employee involved working towards the same uniform goal.

What are your tips for incorporating company culture into recruiting? Let me know in the comments.