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Quickstart Guide for the Influencer Relations Specialist

featuring Amanda Maksymiw

Quickstart Guide for the Influencer Relations Specialist

featuring Amanda Maksymiw
This is a part of a series that was created to help you define build the practice of influencer marketing into your company. This series will walk through the process, necessary roles, in addition to guides for each role to get started with influencer marketing quickly.  For the next several weeks, I will share a how-to for the influencer marketing specialist.
Handshake - 2 men
Specifically I will focus on the following topics:
  • Prepare and Train — Preliminary steps for getting started
  • Identify Influencers — How to find the people you should be targeting
  • Create Influencer Personas – Segment your influencers
  • Build the Database — Questions to ask of influencers
  • Prioritize the Targets — How to narrow down your list
  • Market To Influencers, Through Influencers, and With Influencers — Action steps for making the most out of your relationships

Next week, I’ll discuss the preparation and training for the influencer relations specialist.

author

Amanda Maksymiw worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Manager at Lattice Engines - Predictive Marketing and Sales...

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