- Prepare and Train — Preliminary steps for getting started
- Identify Influencers — How to find the people you should be targeting
- Create Influencer Personas – Segment your influencers
- Build the Database — Questions to ask of influencers
- Prioritize the Targets — How to narrow down your list
- Market To Influencers, Through Influencers, and With Influencers — Action steps for making the most out of your relationships
Next week, I’ll discuss the preparation and training for the influencer relations specialist.