The best way to build a base of returning users is to create a product people can’t live without. What you need is a habit-forming product.
Everyone has a handful of go-to websites they check daily, or even multiple times over the course of the day. These sites have created a product that people rely on each and every day, regardless of what’s going on in their lives. How do you crack that code and break through the clutter of viral sensations that are hardly more than fleeting flickers of HTML?Ryan Hoover offers insights into how to create a habit-forming product in this post at Pando Daily.
Looking to focus in on the absolute priorities and ship better products faster? Scrum Inc. consultant Joe Justice shares a story from his work with Team WIKISPEED that serves as the perfect example of what’s possible when you get lean and creative with your product development.
When volunteer-based green automotive company Team WIKISPEED needed to develop a system that would clean and limit tailpipe emissions from its prototype car, founder and CEO Joe Justice didn’t seek out the world’s best engineers to build a revolutionary catalytic converter.
Instead, he turned the product development project loose to anyone who was willing to help the company quickly develop a core product that solved Team WIKISPEED’s most basic challenges.
For today’s software companies, the service you provide is often just as important as your product — and unless what you are offering hits five key requirements, you’re doing it wrong. Professional services veteran Ken Lownie shares the criteria for services that simplify the sales process, decrease costs, improve customer satisfaction, and increase profitability.
In a post for OpenView Labs last fall entitled “Crossing the Services Chasm,” I touched on the central role that well-defined service offerings play in allowing a software or SaaS company to mature into a scalable, stable business. In fact, not only is it difficult for many companies to transition through the expansion stage without a set of well-designed software services offerings, it often isn’t possible at all.
Why? Because until your services team is doing the same thing, over and over again, they will not get great at it. And as long as each engagement is being uniquely defined and scoped, your services team members will too often be “making stuff up” in terms of tasks and deliverables. That may be fun for them, but it isn’t good for your customers, or your business.
The sheer volume of information can oftentimes be overwhelming. Learn what to do (and not do) when building out your data products.
Just staring at a mountain of data is daunting enough. When you actually start thinking about making that information work for you? Yikes. Well, it’s not impossible, and it starts by breaking the problem down into smaller, digestible segments. In this post at Relateiq, DJ Patil breaks down the do’s and don’ts of creating data products.
Think your biggest priority is producing an incredible product? Wrong. It’s delivering it to your customers along with the speed, support, and reliability of an incredible service.
Up until very recently, many software and technology companies have largely operated with a product-focused mindset — and for good reason. After all, competition for customers’ attention has been fierce and technological advances so swift that for any business to keep up it needed to focus on delivering new, innovative features and function that exceeded what their current market provided.
There’s little doubt that performance matters to software buyers today. In this video, AKF Partners co-founders Marty Abbott and Mike Fisher explain how companies can use caching and other tactics to drive performance improvements.
Almost all growing technology companies would love to do more to improve the performance and deliverability of their software. One of the simplest ways to do that, explains AKF Partners co-founders Marty Abbott and Mike Fisher in the video above, is to cache everywhere you can.
Enticing hooks and ease of use — discover some of the key freemium upsell tactics Kareo founder and CEO Dan Rodrigues recommends for SaaS companies.
It’s going to be hard for your customers to turn down a free product. If you’re a SaaS vendor operating on a freemium model, the trick is to make it even harder for them to turn down your upsells once they’ve gotten a taste of your service. In other words, it’s up to you to make sure they’re hooked. Dan Rodrigues, founder and CEO of Kareo, shares a few freemium upsell tactics and discusses the strategy behind converting your users to paying customers.
Unlike product-based businesses, it can be difficult to track the impact that every activity or investment has on a SaaS company’s bottom line. So, how can you do it?
In SaaS companies, many of the things that a business invests in are features and functions that are designed to improve the experience of an existing user base and reduce customer churn. Deciding which of those investments will produce the most optimal results and then prioritizing those investments, however, can be a significant challenge.