How to Win Customers from Entrenched Competitors

Going head-to-head with an incumbent solution? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, provides a three-step playbook for coming out on top.

How to Win vs. Entrenched Competitors | OpenView Labs

Editor’s note: In the Boston area? Come meet Nir in person. He’s hosting a workshop on building habit-forming products on Wednesday, October 22nd. Use the discount code “OpenView” for 30% off the event.

Taking on an established solution can be incredibly difficult, regardless of how good or bad it is. That’s because often what you’re going up against isn’t just a particular set of features, it’s how habitual use of those features has become.

You know what they say about old habits, after all — they die hard.


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Keys to Designing Smart Survey Questions

If you want data you can actually use, designing smart survey question is a skill you must perfect.


It’s not terribly difficult to get answers when you ask a question. Any conversation with a three year old will show you that. But how do you get the answers that will actually help you out? Stop asking a three year old for directions to the mall for one. Designing smart survey questions for your users isn’t as much of a stretch from that scenario as you might think, which is why this post at KISSMetrics outlines 5 tips that will help you improve your questions, and therefore your answers.

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Are Your Sign-Up Forms Killing Your Growth?

When it comes to SaaS signup processes, marketers generally fall into one of two camps — those all for getting as much info as possible, and those all for removing friction at all costs.

Are Your Sign-Up Forms Killing Your Growth? | OpenView Labs

How much signup process friction is too much? This is an important question facing many B2B marketers as they design trial and freemium SaaS sign-up processes. Trying to balance the value of gathering prospect information against the costs of the signup process deterring prospects from completing the sign-up process is difficult.


Discover the Secret to Mastering Product Management

Mastering product management could be the key to keeping your whole business happy.


If you think of your business as a solar system, then your product is like the sun. Sales, customers, support, marketing, engineering and every other facet of the business orbits around it, held in place to varying degrees by its gravitational pull. So as product manager, everyone, by default, revolves around you then, right? Wrong. So wrong. In this post at Instructure Tech Blog you’ll discover that understanding why that is unlocks the key to mastering product management.

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SaaS Pricing: The True Cost of Short-Sighted Decisions

SaaS pricing is complicated. Before you make a decision you need to consider all the angles and keep in mind it’s perhaps the single most important decision a young company can make (no pressure).


Pricing out a B2B SaaS product is a complicated decision. For starters, it involves a larger number of moving parts than traditional software pricing (perpetual licenses). You have to take into consideration expected customer tenure and churn, and the impact that they can have on your profitability. You also have to put a lot more thought into price structure, price level, and billing decisions, because they now affect a recurring revenue stream.


Harness Innovation With this Free Hackathon Webinar

Experts will explain what everyone is buzzing about and why during a free hackathon webinar. 


You’ve probably overheard it at a coffee shop or even among your own tech team. If not, you’ve certainly seen it mentioned on Twitter. Whether you’re not sure what it is or you’ve been to a few yourself, there’s plenty to learn during Socrata’s free hackathon webinar. They’ll be picking the brains of the GoCode Colorado team, founders of the only statewide hackathon and true experts in the field.

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Breaking Down Your Competitor’s Pricing Model

Breaking down your competitor’s pricing model can offer valuable insights when it comes to changing your own pricing strategy. The best part? It’s actually easier than it sounds.

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A good place to start when contemplating a pricing strategy change is looking at how your direct and indirect competitors price their products.


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Why You Need to Build for Scale from Day One

In the early days of your product, an explosion of users might seem like a faraway dream. But if you’re not preparing to scale even early on you’ll never be able to capitalize when it counts.


The fact is, you never know when you’ll experience a huge influx of users or interest in your product. If you’re not prepared to scale from the moment you start building, then you absolutely won’t be able to take advantage of that development when it happens. Steve Shoaff, CEO of UnboundID, recognizes that setting yourself up to scale right from the get go can be time consuming, but says it is ultimately worthwhile.