Discover the Secret to Mastering Product Management

Mastering product management could be the key to keeping your whole business happy.


If you think of your business as a solar system, then your product is like the sun. Sales, customers, support, marketing, engineering and every other facet of the business orbits around it, held in place to varying degrees by its gravitational pull. So as product manager, everyone, by default, revolves around you then, right? Wrong. So wrong. In this post at Instructure Tech Blog you’ll discover that understanding why that is unlocks the key to mastering product management.

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SaaS Pricing: The True Cost of Short-Sighted Decisions

SaaS pricing is complicated. Before you make a decision you need to consider all the angles and keep in mind it’s perhaps the single most important decision a young company can make (no pressure).


Pricing out a B2B SaaS product is a complicated decision. For starters, it involves a larger number of moving parts than traditional software pricing (perpetual licenses). You have to take into consideration expected customer tenure and churn, and the impact that they can have on your profitability. You also have to put a lot more thought into price structure, price level, and billing decisions, because they now affect a recurring revenue stream.


Harness Innovation With this Free Hackathon Webinar

Experts will explain what everyone is buzzing about and why during a free hackathon webinar. 


You’ve probably overheard it at a coffee shop or even among your own tech team. If not, you’ve certainly seen it mentioned on Twitter. Whether you’re not sure what it is or you’ve been to a few yourself, there’s plenty to learn during Socrata’s free hackathon webinar. They’ll be picking the brains of the GoCode Colorado team, founders of the only statewide hackathon and true experts in the field.

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Breaking Down Your Competitor’s Pricing Model

Breaking down your competitor’s pricing model can offer valuable insights when it comes to changing your own pricing strategy. The best part? It’s actually easier than it sounds.

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A good place to start when contemplating a pricing strategy change is looking at how your direct and indirect competitors price their products.


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Why You Need to Build for Scale from Day One

In the early days of your product, an explosion of users might seem like a faraway dream. But if you’re not preparing to scale even early on you’ll never be able to capitalize when it counts.


The fact is, you never know when you’ll experience a huge influx of users or interest in your product. If you’re not prepared to scale from the moment you start building, then you absolutely won’t be able to take advantage of that development when it happens. Steve Shoaff, CEO of UnboundID, recognizes that setting yourself up to scale right from the get go can be time consuming, but says it is ultimately worthwhile.


Know The Right Time to Cut Product Features

Even though it can be painful, eventually you’ll need to cut product features before they begin weighing you down.

You put a lot of blood, sweat and tears into your products. You’ve certainly committed to it and, most likely, devoted many hours and resources to perfecting it. But what if something just isn’t resonating with your user base? In this post at On Product Management, Liraz Axelrad explains how to step back and recognize the need to cut product features.

It takes an objective view, says Axelrad, which is not an inherently easy thing to do when you’ve been so closely connected to a project for so long. Click through to discover questions you can ask yourself that should help you realize whether to abandon a feature or to improve upon it.

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The Secret to Faster Delivery: Or How to Stop Worrying and Learn to Love Uncertainty

If you truly want to achieve faster product delivery, the key is to embrace something that most companies can’t stand: uncertainty. Alex Adamopoulos, the founder and CEO of Inc. 500 IT consulting and education business Emergn, explains why.

The Secret to Faster Delivery: Embracing Uncertainty | OpenView Labs

Editor’s note: This article is an extract from the Emergn Value, Flow, Quality® Education Program. For information on how you can receive more tips and training on Agile and Lean principles, visit

There are a lot of reasons — some justified, others less so — for why growing B2B SaaS companies resist the push toward embracing agile development methodologies. One of those factors is the requirement that companies embrace something else in the process: Uncertainty.


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How To Adopt User Research Driven Design

All it takes is a little commitment to implement user research driven design and vastly improve your customers’ experience. 

How To Adopt User Research Driven Design

How To Adopt User Research Driven Design

As you probably know all too well, startups are all about speed. They want to develop fast and launch faster. But lost in that speedy shuffle is the most important element – how users will interact with your product. Braden Kowitz explains how slowing down, sometimes ever so slightly, and adopting user research driven design can greatly improve your offering in this post at Google Ventures.

Kowitz himself admits that it’s incredibly easy to gloss over user research. As he’s learned over the years, it’s also a huge mistake. Click through to hear some of the common excuses for bypassing user research and how (and why) to counter them.

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