Product improvements require fanaticism.
Making changes to a product may seem easy at first. Find out what the user wants and give it to them. However, the truth is that your product must exceed their needs, and then some.
Cindy Alvarez, product manager for KISSmetrics suggests that there are two reasons why you need to be overzealous with product improvements.
- Your competitor will claim their product is great. Everyone exaggerates to sell products. You need to make sure your product IS the best it can be.
- People are not wired to change. Trying something new requires learning, effort, and risk.
Even if your product is 20% better than the competitor’s, people will not make the necessary efforts to switch. Therefore, it is essential to improve, re-improve and improve again in order to capture the sales you want.