Proactive Lead Generation Capabilities

December 9, 2009

We have recently added to our sales support and marketing capabilities within Openview Labs.

Over the last several months our labs team has diligently worked to add this opportunity to our portfolio companies.

30% of our portfolio companies now have us executing proactive lead generation for them. We have seen pipelines and forecasts grow by over 50% with early indications that it will grow from there.

If you are an expansion stage company looking to truly partner with the right Venture Capital company, give us a call.

In future blogs I will add some information as to how we do it and keys to success.

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.