In order to oust competitors from a market, a company must be able to deliver a product or service that others can’t.
Rich Chiarello, president and CEO of Above the Line, describes this as a Trump Suit. And when building a Trump Suit, says Chiarello in this short video, a company must identify a competitive advantage to be the basis of their Trump Suit and then move forward in cementing it.
One of the benefits of doing this is that a company can essentially create a barrier to entry for future competitors by prescribing to the Trump Suit idea. Not only will you be protected from current market battles, but future ones, too. For more on positioning your company to best the competition, watch the video from OpenView Labs featuring Chiarello.