Content Marketing was described as the buzzword of 2009. I would argue that is still very buzzworthy as we make it through the beginning of 2010.
Since OpenView Venture Partners invited Joe Pulizzi, Jonathan Kranz, Andrew Davis, Mike Volpe, Chris Baggott, and Christine Perkett to speak at our Content Marketing Workshop last fall, many of our portfolio companies have been executing various strategies and requiring operational support.
Once you have a set of goals and a strategy in place, it is time to begin marketing your content via the Internet. (If you do not have a strategy in place yet, read this post to help you get started).
The following is a list of channels that may fit into your brand’s content management marketing strategy:
Promotion: Post links to different content that encourage your followers to interact with your brand
Social Networking: Create groups or profile pages to give your brand a personality
Video: Create different videos to show your brand’s professional and fun side, as appropriate
Photos:Post pictures from team building events, workshops, and conferences. Give your brand a face.
Document Sharing: Upload your corporate presentations, white papers, brochures, and ebooks to these free sites.
Tagging/Sharing: Bookmark or tag your content items so they can be more easily found and shared.
For more ideas on possible channels, refer to Brian Solis’s Conversation Prism.