If Don Draper were still in the marketing game, he’d be trusting data more than his gut.
If you’re a fan of Mad Men and watch the show religiously like I do, then you’ve probably caught yourself doing it at least once or twice — looking around your own office, with its open floor plan, the noticeable lack of ash treys and decanters, and marveling at how much things have changed since the “glory days” of ’60s advertising.
Slow summer sales got you down? Cheer up — just because your prospects aren’t buying now, it doesn’t mean they’re not planning for the Fall. Sales expert Mike Brooks explains how the best way to combat a slow summer is planning for a successful fall.
I don’t know about you, but two days before July 4th business started slowing down and after the holiday, it seemed to practically stop. We do have business, but the pace — the new leads and especially the urgency of the first half of the year — seems like it’s grinding to a halt.
Money may be a great motivator, but the truth is these five things can play just as big a role in attracting top talent.
I interview many candidates, and one question I always ask is:
What’s your motivation for speaking with me today?
Typically, I ask this question at both the beginning and end of a call. Very rarely will I receive a response that compensation is the driving factor in a search, regardless of whether it’s a passive or active candidate.
The truth is while compensation is definitely a motivator, it’s not always top-of-mind at this point in a hiring process. Money is a great motivator, but what other benefits are candidates looking for when they’re making a decision to leave or stay at a current role?
Sales executive and educator Jeff Hoffman shares the secrets to getting big results from trade shows in this episode of Strictly Sales.
Tune in to more episodes of Strictly Sales:
It doesn’t take long to get burnt out and discouraged from going to trade shows. After a few long days of meaningless mingling in over-crowded convention halls, it can be hard to find to motivation to go to them. But that’s because you’re going about them all wrong. Luckily, sales executive and educator Jeff Hoffman has some pointers on what to do to ensure you get the most out of the investment and come back to your boss with real results.
Getting featured in a top-tier publication can help build your brand, generate quality back-links, and win you more customers. But it’s often easier said than done. Here are a few key do’s and don’ts for getting editors to actually respond.
I come from a reporting background and know all-too-well the annoyances of being an editor, fielding tons of requests, and pushing people to meet necessary deadlines. Now that I have my marketing hat on, I’m officially on the other side of this relationship — and I want to change our bad wrap.
San Francisco-based API management platform Mashery understands that its people are its biggest asset — and that’s particularly true of the company’s Customer Success function. Mashery Head of Global Customer Success, Boaz Maor, reveals the one quality he looks for when hiring for customer success.
When leading API management solution Mashery kicks off a search to add a new employee to its growing Customer Success team, the company typically receives and reviews resumes from people with a variety of backgrounds. Some have worked in sales, marketing, IT, or product management. Others have a more direct history in customer service, professional services or support.
Sales and marketing strategist Michael Hanna comes clean and shares four daily habits of highly successful sales reps who use Salesforce.com.
It’s true. I’m a Salesforce.com addict. And I’m okay with that now.
What’s the most important lesson sales managers can pick up this year’s World Cup? Ori Yankelev makes an insightful analogy between ball possession and sales talk-time: Neither are the best indicators of performance.
Have you ever noticed the ball possession stat that shows up on the screen multiple times per game throughout the World Cup?
And have you ever wondered whether or not it is even a relevant stat to keep track of as a predictor of who is going to win the game?