Marketers: Sorry, But Your Opinions Don’t Matter Anymore

If Don Draper were still in the marketing game, he’d be trusting data more than his gut.

The New Don Draper: Data-Driven Marketers | OpenView Labs

If you’re a fan of Mad Men and watch the show religiously like I do, then you’ve probably caught yourself doing it at least once or twice — looking around your own office, with its open floor plan, the noticeable lack of ash treys and decanters, and marveling at how much things have changed since the “glory days” of ’60s advertising.

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5 Ways to Combat Slow Summer Sales

Slow summer sales got you down? Cheer up — just because your prospects aren’t buying now, it doesn’t mean they’re not planning for the Fall. Sales expert Mike Brooks explains how the best way to combat a slow summer is planning for a successful fall.

5 Ways to Combat Slow Summer Sales | OpenView Labs

I don’t know about you, but two days before July 4th business started slowing down and after the holiday, it seemed to practically stop. We do have business, but the pace — the new leads and especially the urgency of the first half of the year — seems like it’s grinding to a halt.

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5 Things Employees Value More than Money

Money may be a great motivator, but the truth is these five things can play just as big a role in attracting top talent.

5 Things Employees Value More than Money | OpenView Labs

I interview many candidates, and one question I always ask is:

What’s your motivation for speaking with me today?

Typically, I ask this question at both the beginning and end of a call. Very rarely will I receive a response that compensation is the driving factor in a search, regardless of whether it’s a passive or active candidate.

The truth is while compensation is definitely a motivator, it’s not always top-of-mind at this point in a hiring process. Money is a great motivator, but what other benefits are candidates looking for when they’re making a decision to leave or stay at a current role?

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Strictly Sales Episode 8: How to Work Trade Shows

Sales executive and educator Jeff Hoffman shares the secrets to getting big results from trade shows in this episode of Strictly Sales.

Strictly Sales: How to Work Trade Shows | OpenView Labs

It doesn’t take long to get burnt out and discouraged from going to trade shows. After a few long days of meaningless mingling in over-crowded convention halls, it can be hard to find to motivation to go to them. But that’s because you’re going about them all wrong. Luckily, sales executive and educator Jeff Hoffman has some pointers on what to do to ensure you get the most out of the investment and come back to your boss with real results.

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How to Pitch Guest Blog Posts: The Do’s and Don’ts

Getting featured in a top-tier publication can help build your brand, generate quality back-links, and win you more customers. But it’s often easier said than done. Here are a few key do’s and don’ts for getting editors to actually respond.

How to Pitch Guest Blog Posts | OpenView Labs

I come from a reporting background and know all-too-well the annoyances of being an editor, fielding tons of requests, and pushing people to meet necessary deadlines. Now that I have my marketing hat on, I’m officially on the other side of this relationship — and I want to change our bad wrap.

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How to Hire: The Most Important Quality of a Winning Customer Success Team

San Francisco-based API management platform Mashery understands that its people are its biggest asset — and that’s particularly true of the company’s Customer Success function. Mashery Head of Global Customer Success, Boaz Maor, reveals the one quality he looks for when hiring for customer success.

Hiring For Customer Success | OpenView Labs

When leading API management solution Mashery kicks off a search to add a new employee to its growing Customer Success team, the company typically receives and reviews resumes from people with a variety of backgrounds. Some have worked in sales, marketing, IT, or product management. Others have a more direct history in customer service, professional services or support.

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What Inside Sales Managers Can Learn From Watching the World Cup

What’s the most important lesson sales managers can pick up this year’s World Cup? Ori Yankelev makes an insightful analogy between ball possession and sales talk-time: Neither are the best indicators of performance.

What Inside Sales Managers Can Learn From Watching the World Cup

Have you ever noticed the ball possession stat that shows up on the screen multiple times per game throughout the World Cup?

Ball possessionAnd have you ever wondered whether or not it is even a relevant stat to keep track of as a predictor of who is going to win the game?

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