New look, same great content and mission: Bringing you the insights, resources, and best practices you need to inform your business and help your company grow.
Welcome to the new and improved OpenView Labs site! As you’ve probably noticed, we have a new look, and we’re eager to show it off. That’s because it was designed with you in mind.
Specifically, we’re launching with three primary objectives:
Creating a simplified layout that emphasizes the content
More white space and fewer competing elements means it’s even easier to focus on the content. And to take full advantage of that, we’re utilizing a new preview format that provides you with a snapshot of each post, including a brief description and key points. It also makes any video, audio, or other media included in the post viewable up front, right from the homepage.
That saves you time, which is important because we get it: you’re sorting through content all day long. The last thing you need is another slog through a cluttered webpage, searching for the articles you should read.
Making it easier to find relevant content
We’ve also made adjustments to streamline the site’s navigation, bringing clarity to the topics we cover and making it easier to discover related content.
Just choose the topic category you’re interested in and you can browse category-specific resources from there. For example, if you’re looking for tips on leadership strategy, the redesign allows you to easily view all the latest articles, eBooks, podcasts, videos, and curated content within that category. You can also browse popular posts by category.
Delivering an improved user experience on any device
With the addition of the preview text for each post, you can quickly scan content in any category and make an informed decision whether or not to invest more time into reading on. Again, that saves time, but it can also be helpful if you’re viewing the site while on the go.
That’s just one example of how we’ve optimized the new site for mobile and tablet viewing in addition to laptop and desktop. Now you can take your OpenView experience with you and access the same great insights and resources whenever you need.
We hope the new changes make it easier than ever to discover, share, and engage with our content and the Labs community. Over the coming months we’ll also be introducing new features such as assessment tools and guides. As always, we look forward to your feedback to help us provide you with the most relevant and useful content possible.
So what are you waiting for? Take a look around, make yourself at home, and let us know what you think by commenting in the space provided below.