OpenView Content Marketing Workshop: Recap

Last week OpenView Venture Partners, a Boston venture capital fund, hosted its very first Content Marketing Workshop.

Thanks to all of the speakers, portfolio company attendees, and OpenView firm members, the event was a great success!

Content Marketing Expert, Joe Pulizzi, played an integral role in the preparation and execution of the event. He tapped into his network and introduced us to several power players in the area of content marketing.

Andrew Davis entertained the crowd with a “Digital Breakthrough” presentation using the innovative “living presentation tool” Prezi. I think it’s safe to say that both Andrew and Prezi, were a highlight of the day!

Christine Perkett discussed how “content is key to any successful social media strategy.” While Chris Baggott shed light on “why your blog can and should be your #1 search engine marketing tool.”

To the crowd’s amusement, Mike Volpe, representing HubSpot, discussed content marketing strategy and shared with us HubSpot team videos: “You Oughta Know Inbound Marketing” and “Baby Got Leads.”

One of my favorite sessions, hosted by Joe Pulizzi and Jonathan Kranz, was a “Content Marketing Face-off: 42 Tactics in 42 Minutes.” Joe and Jonathan alternated 60 second turns as they covered the 42 content types found in the eBook Content Marketing Playbook – 42 Ways to Connect with Customers, which they co-authored.
 

All in all, I would say the event offered some extremely valuable tips for content marketing and I am hoping that the companies that have taken venture capital investment from OpenView Venture Partners will apply these learnings to their marketing strategies.