Only Fools Rush In: Leverage Welcome Emails for the Soft Sell

by Contently

welcome emailsTailor a series of welcome emails with a mix of fun, informative and promotional content to soft sell new customers on your mailing list over time.

Kylie Jane Wakefield, writing at Contently, wants marketers to know that welcome emails after a customer has joined your mailing list is a key time to sell. Wakefield isn’t alone on this, as she quotes ClickZ’s Jeanne Jennings, who says that “leveraging the welcome emails and getting new subscribers on board initially is key to running successful marketing and sales campaigns.” Referred to as a “drip campaign,” sending a series of carefully crafted welcome emails is your opportunity to “slowly present and build your message over time, rather than doing a one-time ‘soaking’ and hoping for the best.” Mix promotional and editorial content into your welcome emails and watch as the soft sell comes together.