Finding a breakthrough business idea is usually regarded as a painful process.
It doesn’t have to be, though. Innovative ideas are the lifeblood of many businesses. How can you find them? Lindsay Blakely, writer for Inc., explains how a business can cultivate these valuable ideas with an in-house think tank.
Using the process that led to the idea that Twitter was founded upon, Blakely explains how another entrepreneur uses groupthink in order to come up with new business ideas. How to go about it? Start by breaking your team up into groups and tasking them with the duty of uncovering a breakthrough business idea. For more on why you shouldn’t have to struggle to find great business ideas, read the full article by Blakely.
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