By nature, conferences are going to offer a competitive landscape where startups can differentiate themselves.
This doesn’t imply whether companies will stand out for positive or negatives reasons, as both are equally likely. That is, unless you make sure to avoid some of the common mistakes made at conferences. Analyst Rocky Agrawal recently attended a conference where he saw a few cardinal sins committed.
What topped his list in terms of egregiousness? Many of these companies, after having paid money to rent space at the conference, neglected to put up a company sign. Another tip from Agrawal: monitor your Twitter for mentions of your company during the conference. It could be an easy way to connect with a lead. For more tips to help nail down your pitch for conferences, read the full article by Agrawal.
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Entrepreneurs are also pitching themselves along with their companies. To that extent, this article explains how to properly pitch yourself to VCs. And in this article, you can see how pitches are seen through the eyes of VCs.