Looking for advice on content marketing? Here are 22 books — recommended by content marketer experts — to add to your summer reading lists.
As Michele Linn reports in this post, Content Marketing Institute recently asked their leading content marketing consultants — many of whom are authors, themselves — to share their favorite and most influential books for content marketers. Robert Rose, co-author of Managing Content Marketing, leads off with six must-read suggestions, including Theodore Levitt’s Marketing Myopia paper from the 1960s, Youngme Moon’s book Different, Joseph Campbell’s Hero With A Thousand Faces, Content Rules by C.C. Chapman and Ann Handley, Jay Baer’s Now Revolution, and, from an SEO and content marketing perspective, Lee Odden’s book Optimize.
Rose’s own book, written with Content Marketing Institute’s Joe Pulizzi, makes several lists, as does Made to Stick by Chip and Dan Heath. “That one book explains everything about the mindset you must possess if you want to be successful in today’s online social world,” says C.C. Chapman, co-author of Content Rules. “People always give me a weird look when it is the only book I tell them to read, but if you don’t understand what is in these pages, the rest won’t matter.” For the full list, click the link below.