Motivate Your Employees by Turning Them into Entrepreneurs

by Inc.

How do you empower and motivate your employees to start thinking like founders? Simple: Let them launch a product of their own.

“That’s the brilliant concept behind ‘Innovation Days,’ an event created by the Indianapolis-based recommendation company iGoDigital, but which could work for any small company,” writes Minda Zetlin, co-author of The Geek Gap, in an article for Inc. According to iGoDigital’s founder Eric Tobias, during Innovation Days the company shut down its office for two days and set up shop in a co-working space to develop a brand-new product from scratch. The result was Scribblr, a way to manage email signatures across an organization.

The key concept behind the Innovation Days experiment is to open employees up to the idea that they can all create and implement innovation with the proper sense of urgency. In three steps — getting his employees out of their established roles, creating a development process focused around having fun, and giving them a sense of the decision-making responsibilities he faces as a founder — Tobias was able to inspire the creativity and motivation required for his employees to approach their jobs with the drive of entrepreneurs. Read the full article to find out how you can do the same.