This high-level guide will help you understand the role of product management and walk you through the steps required to successfully recruit, align, and leverage a dedicated product management team.
In the early stages of most software companies, product development tends to go something like this: a company’s founders identify a pain point or need, assemble a small engineering team to build a solution that addresses it, and proceed to go through a number of quick iterations to tweak the product to better meet the market’s needs.
It’s a system that relies on innovation, flexibility, and customization to fuel growth. And, in that early (often unstructured) environment, it’s a perfectly acceptable product strategy.
Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView’s latest report reveals three techniques that require cross-departmental efforts but yield big results.
While it’s no surprise that expansion-stage SaaS companies are sharply focused on customer acquisition, to truly be successful, they also need to pay close attention to what their customers do once they have begun using their product. In fact, driving stronger user adoption — among both paying and trial users — can be just as important to a growing software company as acquiring new customers.
User experience expert Kyrie Robinson explains why creating accurate, detailed user personas is the key to better UX design and happier customers.
Whether you are developing, fine tuning, or advancing your software you need to keep your users in mind. Although you know your product inside and out, your users will be approaching it from a different angle — often one you may not have considered.
Want customers to fall in love with your product during the free trial? SaaS marketing strategist Peter Cohen encourages you to consider the full picture and follow these four steps.
Just a taste. That’s the theory when it comes to offering a product free trial for your prospective customers. You figure that once they’ve had a little bite of what you have to offer, they will be ready to make a commitment to your product.
Kyrie Robinson, User Experience Design Partner at Silicon Valley Product Group, outlines the keys to developing a streamlined user experience that your customers will love.
After being buried in code for months, developers can sometimes lose sight of how someone unfamiliar with the product will view and understand it. That’s where Kyrie Robinson, a user experience design expert and partner at Silicon Valley Product Group, comes in. She recently stopped by OpenView Labs to discuss why it is so important to design websites and software with the user in mind, and how impactful an intuitive user experience can be on customer satisfaction.
User experience design expert Kyrie Robinson shares how she discovered first-hand that buyers and users are not always one in the same, and why it is important to develop personas for each.
When it comes to user personas linked to your product, it’s not often going to be as simple as one-and-done.
Discover why umbrella structure and nexus structure are crucial elements to executing superlative website navigation design.
It’s almost always immediately apparent whether or not a website or mobile app team has succeeded or failed in incorporating top-notch user experience design into their product. While great website design can often be subtle, there’s no hiding poor navigation.
