More Lessons from our Content Marketing Experiment
August 23, 2010
Legal Considerations for Your Content Marketing Strategy
Boston venture capital firm OpenView Venture Partners will be releasing a new content site in the coming weeks. The new site is focused on providing best practices, frameworks, and ideas for senior management teams at expansion stage companies about the important topics –– customer development, whole product development, and company development.
Most recently, I have been dedicating a lot of my time executing various activities to ensure the OpenView Labs site will be full of fresh daily content once it is introduced to the world. I have already shared some advice on working with freelancers in your content marketing strategy. This week, I’d like to discuss a legal component to the site.
On the Labs site, we will be creating and distributing various types of content — podcasts, articles, practice kits, and videos — that we want others to consume and share. – Do we need to protect our content? – Should we copyright it? – What is the new best practice for content marketing?
Lesson: Incorporating a Creative Commons License
Earlier this morning, I connected with Jeremy Aber, senior advisor to OpenView and its portfolio companies, about Creative Commons licensing. Essentially, a Creative Commons license allows businesses to protect their copyrighted material while indicating and encouraging others to share it. This new license option is free and growing in popularity. Currently, the notable users of a Creative Commons license are Google, Wikipedia, Nine Inch Nails, Flickr, and Whitehouse.gov.
For more information I encourage you to read Jeremy Aber’s post outlining the basics of Creative Commons.