This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator.
Send a report each week to all bloggers highlighting the most recent week’s blogging activity and individual bloggers’ successes. Making the blogging program competitive and keeping people informed of individual and group progress will keep everyone engaged and motivated.
Here is a sample blogging report that OpenView sends on a weekly basis:
Next week I’ll post a checklist for increasing your audience from search engines.