Want to reap the rewards of being a LinkedIn guru but lack the time to spend your entire day in networking mode? Spending a short amount of time on these five simple focus areas can lead to a big return on your investment.
Of all the social media platforms, LinkedIn may be the single-most important and underutilized for B2B sales and marketing professionals, says Matt Heinz in a post for the Customer Collective. Spending just an hour a day to update/complete your profile, extend your network, curate content, search out prospects, and follow up on your daily digest can go a long way toward accelerating your ROI. For more detailed suggestions, read Heinz’s full post here.
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One of the most useful and productive things B2B companies can do on LinkedIn is start a LinkedIn Group, and this post from OpenView Labs will help you get one up and running. For more advice on how to optimize your company’s LinkedIn profile, read this post from the OpenView Blog.