Marketing strategist Jonathan Kranz walks you through the steps you need to take to publish a book and bring your thought leadership to the next level.
Why Write a Book?
The root word of “authority” is “author,” and even in an age in which influence can be measured by Klout scores, search engine rankings, and Twitter followers, nothing says “expert” like a good, old-fashioned book. The people you see on the morning talk shows, hear on drive-time radio, meet as keynoters at conferences — chances are, they’ve separated themselves from the pack by writing a book.
Dorie Clark and Jonathan Kranz
Publishing a book can seem like a daunting task. In this week’s Labcast, marketing experts (and published authors) Dorie Clark and Jonathan Kranz walk listeners through the publishing process and offer tips for keeping motivated throughout the journey.
Publishing a book is an extremely rewarding accomplishment for you and your business. However, all of the work that comes with writing and publishing a book can lead to a lot of confusion. People often wonder: How do I even decide to saddle up and begin the writing process in the first place? What kinds of material should I cover? What publishers will take me on?
In this week’s Labcast, Dorie Clark, author of Reinventing You, and Jonathan Kranz, author of Writing Copy for Dummies, share the most valuable lessons they’ve learned throughout their own experiences in publishing.
Access to more information than ever before is changing B2B buying behavior, meaning your marketing needs to take a proactive approach.
Times they are a changin’. When potential customers need answers about a product or service, they’re no longer likely to reach out to a sales rep. In fact, placing a call to your sales team is probably the last thing they’ll do, once they’ve already completed their research. But this B2B buying behavior doesn’t mean you’re doomed, say April Dunford and Amrita Chandra of RocketScope, it just means you’ve got to alter your approach.
There’s no magic formula to boosting your content marketing and social engagement. Instead, it’s all about giving your readers what they want.
If you haven’t noticed, there’s a lot of stuff out there these days. How do you set yours apart from the crowd? The key is helping people accomplish their goals. There are plenty of ways to do just that, but in this post at Spredfast, Kerry O’Shea Gorgone explains why focusing on creating, conversating, and curating will boost your content marketing and social engagement.
Want to know the key to attracting and retaining great customers? It’s all about delivering the right content to the right people at the right times. “It Takes a Content Factory!” is a step-by-step guide to building the content marketing program you need to do just that.
Does content marketing ever frustrate you? Does it make you want to pull your hair out some days? Here’s your chance to not only let off some steam, but also to share your insights and advice with your peers from around the world.
In honor of Content Marketing World, which is taking place this week in Cleveland, Ohio, today’s post is all about the challenges we content marketers face. And, let’s be honest, there are plenty of them! Whether it’s getting the executive support we need to be successful, generating enough content to meet demand, or simply working with folks who think they can write but can’t, content marketing isn’t always easy.
That’s why today we are giving you the chance to air your content marketing grievances.
Triberr co-founder Dan Cristo explains how his product can help you create a community that will drive social traffic to your content.
Need to drive traffic to your website? Turns out life online isn’t all that different than it is off. Building the right relationships can significantly help your content get seen. Just like it works with friends and family, when your helpful, knowledgeable and engaging you’re far more likely to receive a positive return on your behavior. Dan Cristo, co-founder of Triberr, explains how his product can be an ideal vehicle to help you carry out that process.
Not sure the best way to get seen? Triberr provides a sharing platform that can take your content to new heights.
Content creation is only half the battle. In order to have the desired impact, that content needs to actually reach the eyes and ears of your target audiences. There are, of course, many ways to go about this, but Triberr offers a new and unique spin on promoting your content. In this video co-founder Dan Cristo explains why his platform can provide the boost in content sharing and visibility you seek.
When conducted effectively, webinars can be a great source of lead generation for your company. But you’ll need to properly execute the entire process — including the before and after — in order to fully leverage them to your benefit. This guide will show you how to do exactly that.
Why Offer Webinars?
In the quickly evolving world of B2B marketing, there are numerous content marketing tactics that businesses can use today to generate high quality leads. A corporate blog rich with best practices and helpful tips is one effective way to do that, while eNewsletters, eBooks, and interactive content like infographics and videos have become very popular options.
But amid all of the hullabaloo around creating more visual, engaging content to drive better conversion, B2B marketers sometimes forget about one of the most effective interactive content formats for generating — and nurturing — leads: Webinars.