How to Do Video Marketing Like Wistia: Tips from Co-Founder Chris Savage

What does it take to be a video marketing pro? Wistia CEO Chris Savage answers the biggest questions about getting it right.

How to Do Video Marketing Like Wistia: Tips from Co-Founder Chris Savage

By now, you know the stats. Not only is video rapidly becoming the dominant form of online content (according to Cisco, video will account for 79% of all consumer internet traffic by 2018), it’s also proving itself as an extremely effective marketing tool (quick example, emails with videos receive a 2x-3x increase in click-through rates).

You know you need to start incorporating more video into your marketing, but if you’re like many B2B marketers, you’re not exactly sure where to begin (especially if you’re on a tight budget).


B2B Marketing Lessons from a B2C Startup: Q&A with Greatist Founder Derek Flanzraich

Greatist founder Derek Flanzraich talks about the content philosophy that’s helping his health and wellness media startup achieve incredible growth, and what B2B marketers can learn from B2C brands like Red Bull and GoPro.

Q&A with Greatist Founder Derek Flanzraich | OpenView Labs

When Derek Flanzraich graduated from Harvard in 2010, he wasn’t exactly sure what he wanted to be. Out of college, Flanzraich took a job with Clicker Media (which was subsequently acquired by CBS), but the self-proclaimed lifelong builder says he couldn’t resist the entrepreneurial bug. So, in 2011 Flanzraich decided to follow his passion for health and brand building by founding Greatist, an Internet media startup designed to deliver high-quality fitness, health, and happiness content.


Don’t Turn Your Back on Duplicate Content

Duplicate content doesn’t spell doom for your website.

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Marketers have their hands on plenty of hot button issues, but more than anything else they seem to treat duplicate content with kid gloves. It’s a topic that will send shivers down their spine and have them double-checking their latest posts. But as Andy Crestodina explains in this post at KISS Metrics, it’s really nothing to worry about.

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Understanding the Benefits of Content Engineering

Creating a content engineering system will help you get the most bang for your content buck.

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You brainstorm an idea. You spend hours crafting the messaging. Then more time editing and ensuring everything is just right. Once you’ve literally and figuratively dotted all the Ts and crossed all the Is, your piece of content is published…where it exists, seemingly, for the blink of an eye. Why doesn’t all that hard work continue to pay off? With a successful content engineering system in place, it can, as Chuck Frey details in this post at Content Marketing Institute.

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Interactive Content Marketing Tools: Brackify

These days, if you want your content to stand out and get noticed you’ve got to offer new and engaging experiences. Rising above the flood of blog posts, eBooks, and webinars can be a tall order, but there are tools that can help marketers get more creative and connect with their audience in unique new ways.

Interactive Content Marketing Tool: Brackify | OpenView Labs

In this new series I’ll be covering the latest tools to help you take a more innovative approach to content marketing. First up: Brackify.


The Building Blocks of an Amazing Content Strategy

Every business has desired actions for their users. In order to get them there you need a well thought out content strategy.


You can’t just throw content against the wall and see what sticks. That might be an effective strategy when your cooking pasta, but when you’re trying to convert users, you’ll find it to be far less helpful. So before you start, you need to sit down and develop a content strategy. Discover the four questions that will get you to where you need to be in this post at Intronis by Kevin Cain.

Every piece of content you create is aimed at your users, says Cain, so you must start with them. What do you know about them? Not just who they are, but where they get stuck, how they like to access content and what you want them to do? Click through to learn how to get started.


5 Practical Content Marketing Tactics Your Team Should Live By

Spinning your wheels with content marketing? Bullhorn Senior Director of Marketing Doug Ellinger shares five practical tactics to get you on track.

5 Practical Content Marketing Tactics to Get You On Track | OpenView Labs

By this point, you likely realize how valuable content marketing can be as a key driver of business. Done right, it can help generate and nurture leads, boost sales, and establish your company as an influential thought leader. But if your idea of impactful content is limited to a bunch of blog posts  with keywords sprinkled here and there, you might want to rethink your strategy.

According to Doug Ellinger, Senior Director of Marketing at recruiting software company Bullhorn, in order to be successful, there are five core content marketing tactics his team lives by.


Why Employee Created Content Can Be Your Secret Weapon

You’re sitting on a wealth of content resources and you might not even realize it. Here’s how to utilize employee created content to your advantage. 

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Constantly creating content is no walk in the park. But when marketers are the only ones who have a say in the process, you can lose some truly valuable topics and knowledge your customers would love to learn more about. In this interview at Convince & Convert, Terry Foster of Cision Canada explains why you should seriously consider incorporating some employee created content.

In fact, your employees might be just the start, according to Foster. You can also team up with your customers to create cooperative content that brings material from every angle in your organization.

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