Tap Into the Benefits of LinkedIn Publishing

LinkedIn Publishing allows you to give your old content new legs in just ten minutes.


Writing can be a tough gig. You pour time and energy into a piece and for what? If you’re publishing on the Internet the best you can hope for is that it burns like a supernova; hot and bright for an instant before fading away rapidly. But if you utilize LinkedIn Publishing properly, you can breathe new life into your words. Learn how in this post by Greg Ciotti at Convince & Convert.

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Content Marketing 101: Your Ultimate Resources Guide

Your one-stop collection of actionable tips, tools, and resources to take your content marketing to the next level.

 Ulimate Content Marketing Resources Guide | OpenView Labs

Editor’s note: This is a living document, and our goal is to update it regularly with the best content marketing resources available. Have a suggested link we should add? Let us know in the comments below.


The Best Content Formats for Each Stage of the Buyer Journey

Buyers are bombarded by more and more content every day. Learn how to rise above the noise (and make better use of your resources) by creating content specifically targeted for each stage of their buyer journey.

 Content Types for Targeting Each Step of the Buyer Journey | OpenView Labs

If you’re creating content simply for the sake of having a blog or because you’ve been told you should, don’t expect to see big results. In order to make content marketing truly worthwhile, you need to take a strategic and systematic approach. It starts with breaking down your target customers’ buying journeys, and identifying “sticking points” where they are getting caught up and failing to convert. From there, you can focus your efforts on attacking those bottlenecks and “unsticking” more and more potential buyers with the right content in the right context at the right time.


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Increase Visual Content And Increase Engagement

Adding even a little bit more visual content can do wonders for how people respond to your content.

stands out

You might win people over with your words (as any good copywriter would tell you), but you won’t win their eyeballs. But the fact is, before you can win them over you need to make sure they’re engaged with you. So where do you find your hook? Lee Odden reached out to nine industry experts for advice on how to emphasize visual content in this post at Top Rank Blog.

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Why Your Marketing Team Needs an Editorial Calendar [Free Template Included]

It’s the one tool no self-respecting content marketer would be without. But the truth is if content plays even the slightest role in your strategic marketing approach, an editorial calendar will improve your ability to get organized, plan ahead, and see a bigger return on your marketing efforts.

BarCamp schedule board

Let’s start off with a quick bottom line: If your content production is tied to specific strategic marketing goals then you need an editorial calendar.

It is a crucial tool that allows you to plan ahead, delegate tasks, and benchmark your success.


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How to Do Video Marketing Like Wistia: Tips from Co-Founder Chris Savage

What does it take to be a video marketing pro? Wistia CEO Chris Savage answers the biggest questions about getting it right.

How to Do Video Marketing Like Wistia: Tips from Co-Founder Chris Savage

By now, you know the stats. Not only is video rapidly becoming the dominant form of online content (according to Cisco, video will account for 79% of all consumer internet traffic by 2018), it’s also proving itself as an extremely effective marketing tool (quick example, emails with videos receive a 2x-3x increase in click-through rates).

You know you need to start incorporating more video into your marketing, but if you’re like many B2B marketers, you’re not exactly sure where to begin (especially if you’re on a tight budget).


B2B Marketing Lessons from a B2C Startup: Q&A with Greatist Founder Derek Flanzraich

Greatist founder Derek Flanzraich talks about the content philosophy that’s helping his health and wellness media startup achieve incredible growth, and what B2B marketers can learn from B2C brands like Red Bull and GoPro.

Q&A with Greatist Founder Derek Flanzraich | OpenView Labs

When Derek Flanzraich graduated from Harvard in 2010, he wasn’t exactly sure what he wanted to be. Out of college, Flanzraich took a job with Clicker Media (which was subsequently acquired by CBS), but the self-proclaimed lifelong builder says he couldn’t resist the entrepreneurial bug. So, in 2011 Flanzraich decided to follow his passion for health and brand building by founding Greatist, an Internet media startup designed to deliver high-quality fitness, health, and happiness content.


Don’t Turn Your Back on Duplicate Content

Duplicate content doesn’t spell doom for your website.

 Mirror to the sky

Marketers have their hands on plenty of hot button issues, but more than anything else they seem to treat duplicate content with kid gloves. It’s a topic that will send shivers down their spine and have them double-checking their latest posts. But as Andy Crestodina explains in this post at KISS Metrics, it’s really nothing to worry about.

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