Face it — your customers are busy and they WILL ignore your content if it doesn’t immediately catch their attention. To stand out, bestselling author Ekaterina Walter recommends thinking beyond the realm of traditional content formats and opening your eyes to the power of visual marketing.
As content marketers, many of us operate in a black and white world. We invest an enormous amount of time (and resources) into producing case studies, blogs, white papers, and eBooks, but often pay little attention to the visuals that accompany — or complement — that content.
According to renowned marketer Ekaterina Walter, that’s a big mistake. Just consider these numbers from Walter’s newest book, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand:
- The human brain processes visuals 60,000 times faster than text.
- Web posts with visuals drive up to 180 percent greater engagement than those without.
- Web visitors spend 100 percent more time on pages with videos, than those without.
The words you write are important — but it’s the visuals that amplify your content’s value and help you rise above the sludge of mostly garden variety B2B content.
Your votes are in! Find out which companies made the videos you selected as the best B2B marketing videos of the year.
A special thanks to everyone who voted in OpenView’s 2nd Annual B2B Oscars! This year’s awards were hotly contested, and each of the nominees in our five categories should be celebrated for raising the bar for excellence and setting new standards for what we can expect from B2B video marketing. That said, there could only be one winner in each category. And with it becoming more and more difficult to cut through the noise to connect with our customers, this year’s videos are terrific examples of how the best and brightest companies continue to find creative and powerful ways to stand out from the pack.
Without further ado, the B2B Oscars go to…
Why should Hollywood get all the attention? With the Academy Awards right around the corner we’re hosting our 2nd annual B2B Oscars, and inviting you to decide which companies produced the best B2B marketing videos of the year.
Video — it’s the hottest tool in your marketing arsenal. And with more and more companies flocking to video as a way to deliver more engaging messaging, it’s clear that the best marketers are rising to the challenge, finding even more creative and effective ways to connect with viewers and stand out from the pack.
Following the success of last year’s B2B Oscars, we’re once again celebrating the cream of the B2B video marketing crop, nominating 15 of the year’s best videos across five categories, including:
- Best Viral Video
- Best Explainer Video
- Best Culture Video
- Best Customer Success Video (new category)
- Best Call to Action (new category)
The best part? Why wait to see what’s inside a stupid envelope when you can be the judge?
Every company needs a face and these CEO blogging tips can ensure you don’t end up with egg all over yours.
Who wouldn’t want to be more like Richard Branson? We can’t guarantee the hair-raising hobbies or exotic itinerary, but his ability to communicate via social media is certainly worth emulating. If you’re not a natural like Branson, check out David Amberland’s CEO blogging tips in this post at Forbes.
Need to boost your clicks? The best way to do so is with compelling copy, and there’s a certain headline technique that could pay off big time.
In a world where clicks are almost as valuable as currency, you need to examine any opportunity to drive them up. That’s why Jerod Morris did a double take the other day when he discovered a headline technique that could double your clicks. What’s the secret? Funny you should ask, but you can get the answer to the question in this post at Copyblogger.
Developing a video content strategy should no longer be considered a luxury. Apply these tips and connect with consumers like never before.
Those ingenious YouTube clips you can’t get enough of are more than productivity killers and email-chain generators. When done right, they’re incredibly powerful marketing tools. Believe it or not, you can be the one everyone is buzzing about. Just follow these 5 tips for developing a video content strategy that Tim Washer lays out in this post at Monetate.
Do you know what it takes to build a content marketing program that will drives real results for your business? Follow these 11 steps and you will be on the right track.
Earlier this year, OpenView published It Takes a Content Factory! a comprehensive guide designed to help expansion-stage technology companies create and deliver the high-impact content that they need to attract and retain great customers.
Marketing strategist Jonathan Kranz walks you through the steps you need to take to publish a book and bring your thought leadership to the next level.
Why Write a Book?
The root word of “authority” is “author,” and even in an age in which influence can be measured by Klout scores, search engine rankings, and Twitter followers, nothing says “expert” like a good, old-fashioned book. The people you see on the morning talk shows, hear on drive-time radio, meet as keynoters at conferences — chances are, they’ve separated themselves from the pack by writing a book.