Don’t be afraid just because you don’t understand it; cohort marketing is here to stay, and that’s going to be very good for business.
“Not another marketing strategy to add to the mix!” That’s what might be running through your brain whenever you hear someone talk about cohort marketing. The reason new tactics pop up is because they are becoming more and more advanced, allowing you more control in your efforts. So don’t be shy; Joanna Lord explains everything you need to know about cohort marketing in this post at BigDoor.
The best entrepreneurs are always planning their next move. Here are a dozen tips to help you quickly assess market opportunities and determine where to strike next.
Is the market you’re targeting really a viable opportunity? Whether you’re an entrepreneur starting your own business or an executive at an expansion-stage company focused on growth, you need to be able to answer that question quickly and definitively. That is where mastering the art of market sizing comes into play.
The year is young, but it won’t stay that way forever. Try these agile marketing tactics to make sure you’re successful come December.
We’re firmly entrenched in 2014 now, and spring is mercifully beginning to appear on the horizon. That means all your marketing goals for the year need to be firmly underway in order to be fully realized at some point this year. How can you make sure you’re staying on track? Heike Baird offers 25 agile marketing techniques you can adopt that will keep you moving forward in this post at Exact Target.
Your votes are in! Find out which companies made the videos you selected as the best B2B marketing videos of the year.
A special thanks to everyone who voted in OpenView’s 2nd Annual B2B Oscars! This year’s awards were hotly contested, and each of the nominees in our five categories should be celebrated for raising the bar for excellence and setting new standards for what we can expect from B2B video marketing. That said, there could only be one winner in each category. And with it becoming more and more difficult to cut through the noise to connect with our customers, this year’s videos are terrific examples of how the best and brightest companies continue to find creative and powerful ways to stand out from the pack.
Without further ado, the B2B Oscars go to…
Keywords had a good run, and you’re probably still tracking them, but get with the times by adopting some new and improved SEO stats.
Keyword rankings seem to go back to the dawn of (Internet) time. They’ve been a trusted partner and might even be a comfort blanket at this point. But are they truly useful anymore? Cyrus Shephard admits that he still tracks them in this edition of Whiteboard Friday at Moz.com, but says everyone needs to start adopting a crop of more useful SEO stats ASAP.
Are you going about your B2B marketing all wrong? CEB’s Karl Schmidt explains why the real driving factors behind B2B buying decisions are far more personal and emotional than you think.
Uncovering the Underutilized Power of Emotion in B2B Marketing
When it comes to making purchasing decisions, we all know our choices aren’t always based on logic and reason. Why do you think they keep making red sports cars with terrible gas mileage and keep putting candy bars near the checkout?
Of course, acting on a last-second impulse purchase is one thing, but what happens when we’re forced to make a decision on a product or solution that could make or break our business? What happens when that involves navigating a complex buying process, requiring us to loop in multiple stakeholders across various departments, or when it takes maybe a year or even longer to finalize the purchase? Surely with everything riding on that kind of decision — not to mention with that amount of time to really think things through — our approach becomes more rational than emotional…
After all, it’s strictly business, right?
Listen up B2B marketers, innovative digital marketer and social media expert Ekaterina Walter has a new challenge for you — either make your marketing actually useful to your customers or prepare to get left in the dust.
In December 2012, Ekaterina Walter was doing what many people do in the days leading up to Christmas — scrambling to find the perfect gifts for her family.
Specifically, Walter, a renowned marketer, speaker, and best-selling author who is widely credited with pioneering Intel’s social media strategy, had no idea what to buy her husband.
“I was starting to freak out about it,” Walter remembers. “I’m not the type to just buy something random. I wanted it to be something he’d really love.”
So, the social media pro turned to a medium she knew was capable of solving her problem — Twitter.
Why should Hollywood get all the attention? With the Academy Awards right around the corner we’re hosting our 2nd annual B2B Oscars, and inviting you to decide which companies produced the best B2B marketing videos of the year.
Video — it’s the hottest tool in your marketing arsenal. And with more and more companies flocking to video as a way to deliver more engaging messaging, it’s clear that the best marketers are rising to the challenge, finding even more creative and effective ways to connect with viewers and stand out from the pack.
Following the success of last year’s B2B Oscars, we’re once again celebrating the cream of the B2B video marketing crop, nominating 15 of the year’s best videos across five categories, including:
- Best Viral Video
- Best Explainer Video
- Best Culture Video
- Best Customer Success Video (new category)
- Best Call to Action (new category)
The best part? Why wait to see what’s inside a stupid envelope when you can be the judge?