Why It’s Time to Reverse Your Funnel to Turn Customers into Advocates

Now more than ever, it’s time to stop spending all your time chasing new customers and start marketing to the ones you have. Marketing strategist Sue Duris explains why.

Post-Sale Nurturing: Turn Customers into Advocates | OpenView Labs

Retention marketing efforts don’t receive nearly the attention that customer acquisition efforts do. For many companies (especially SaaS companies reliant on renewals), that’s a big mistake that results in a lot of missed opportunities.


How to Leverage the Power of Visual Marketing (Webinar Recap)

Good news marketers: getting creative is easier than ever and going viral doesn’t have to break the bank. The key is knowing how to leverage the power of visuals, and marketing innovator Ekaterina Walter has plenty of tips and examples to show you how.

How to Leverage the Power of Visual Marketing (Webinar Recap)

Did you know that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos? People are naturally visual creatures, and in today’s digital age, its critical for marketers to master the art of visual storytelling.


Airbnb’s Interesting Approach to Increasing Referrals

Because they’re enormously important, increasing referrals is something you should think long and hard about.

Airbnb’s Interesting Approach to Increasing Referrals

Referrals can be a tricky thing. You’re well aware of how powerful they are, but how can you harness them? That’s the problem Airbnb recently found itself tackling. After committing fully to the project, they enjoyed an enormous uptick. Jason Bosinoff details their process from start to finish to give you some tips on increasing referrals.

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photo by: feral arts

The Keys to Owning and Building Your Company Brand (Webinar Recap)

Branding expert Dorie Clark joins OpenView’s Morgan Burke to share their favorite brand ownership tactics and how to achieve non-marketer buy-in.

Brand Ownership Tactics: How to Get Buy-in | OpenView Labs

Your company brand isn’t just about the color of your logo — it starts with people! So why is it that we marketers are always hunting down our non-marketing peers to help promote an eBook, submit a blog for guest posting, or even just set up a G+ profile?

In this webinar recap, branding expert Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, joins OpenView’s Morgan Burke to discuss the significance of brand ownership and how to leverage your whole team to elevate your brand.


Consumer Psychology: Getting Inside the Minds of your Users

You know the key to increased loyalty (and revenue) is giving users what they want, but why are you simply guessing when it comes to consumer psychology?

Consumer Psychology: Getting Inside the Minds of your Users

If you invite users to your office only to have them lie down on the couch and tell you about their parents, you’re probably just going to freak people out a little. OK, a lot. Social media moves fast, you know. Luckily there’s another way to gain insight into consumer psychology, thanks to this eBook Neil Patel has made available at QuickSprout.

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photo by: Ambernectar 13

Using Visuals to Boost Marketing Engagement 180%

Face it — your customers are busy and they WILL ignore your content if it doesn’t immediately catch their attention. To stand out, bestselling author Ekaterina Walter recommends thinking beyond the realm of traditional content formats and opening your eyes to the power of visual marketing.

Using Visuals to Boost Marketing Engagement 180%

As content marketers, many of us operate in a black and white world. We invest an enormous amount of time (and resources) into producing case studies, blogs, white papers, and eBooks, but often pay little attention to the visuals that accompany — or complement — that content.

According to renowned marketer Ekaterina Walter, that’s a big mistake. Just consider these numbers from Walter’s newest book, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand:

  • The human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180 percent greater engagement than those without.
  • Web visitors spend 100 percent more time on pages with videos, than those without.

The words you write are important — but it’s the visuals that amplify your content’s value and help you rise above the sludge of mostly garden variety B2B content.


Increase Conversion from Your About Us Page with Punched Up Copy

Don’t let the About Us page of your website fall by the wayside; you can easily increase conversion with a compelling, simple message.

Increase Conversion from your About Us Page with Punched Up Copy

You pore over your homepage. You agonize about every aspect of your sign up flow. You constantly reconsider everything in your Contact Us form. So why be flippant when it comes to your About Us page? It’s an incredibly useful page, but one too many companies spend little time considering this. In this post at Unbounce, Jen Havice examines how you can increase conversion from that page with some carefully crafted messaging.

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8 Shortcuts to Successful Sales and Marketing Collaboration

There’s no one solution to achieving perfect sales and marketing collaboration. However, there are a few measures you can take to ensure your teams are harmonizing at full potential. Heinz Marketing President Matt Heinz is here with eight ways to develop a hyper-productive sales and marketing relationship.

8 Shortcuts to Sales and Marketing Collaboration | OpenView Labs

The concept of getting sales and marketing to work together more closely isn’t new. It’s been an issue for as long as sales and marketing teams have been working together (at least in theory) to drive predictable, sustainable growth for their business. Discussions around how to make sales and marketing collaboration work have been intensifying of late, which is a good thing. And the fact that we keep talking about it — at conferences, on discussion boards, and articles like this — is an indication that we’re far from solving the problem (or should we say, taking advantage of the opportunity).

The fact is, there’s no secret to making the two teams work as one. And the answer isn’t simply having more meetings. Below are eight specific shortcuts to help your organization (or your clients) accelerate their path towards sales and marketing collaboration nirvana.