Marketing Strategies: The Troubles of a Modern Marketer

Back in the day, marketers only needed to worry about sending press releases, buying print ads, attending tradeshows, sending email or direct mail campaigns, and creating printed brochures to successfully market their companies and products.  Today the modern marketer has to juggle a million and one different strategies in order to be successful, especially online.  Current marketing strategies often include email marketing, social media, PR, influencer marketing, search engine optimization and content marketing.  This holds true for B2B and B2C companies alike.

Several platforms and tools are currently available to marketers to help streamline the chaos.  (I have blogged about my favorite tools in the past).  Here are examples of tools designed for marketers:

• Content management system
• Analytics/reporting tools
• Social media monitoring tools
• Public relations software
• Blogging tools
• SEO tools
• Marketing automation platforms
• and on and on

Many of these tools are utilized in order to develop and build engagement – with customers and prospects.  Last week we announced our investment in Monetate.  As a content marketer, I am really excited to welcome our newest company to the portfolio.

Essentially Monetate allows brands and e-commerce sites to target messaging and content for each user so when a visitor in Southern California lands on your e-commerce site in the winter, he or she will see short sleeves and flip flops and someone based in the Northeast will see snow boots and sweaters.  The software builds a “picture” of each visitor so that marketers can develop targeted content and messaging to improve engagement and ultimately sales.  Additionally, the cloud-based platform is easy to use and does not require a complex IT team to implement.  Similar to other tools, Monetate can be easily implemented by a marketer without tech skills.

For more about Monetate, check out this video.