Developers take a methodical approach to their work.
They operate systematically to reach their goals. Marketers, too, have their own processes. For marketers to truly capitalize on the development’s departments efforts, writes Joe Lozito, SVP of Technology at Digitas, they must think more like them. This entails dealing with a slew of issues that are typically only concerns on the software side: iterating, launching, tweaking, etc.
All of this can be accomplished through the agile development methodology, which is something that no marketer should be unfamiliar with. Although, Lozito does note that the waterfall method has a long and somewhat tainted history within development circles. For more on why marketers should think like developers, read the full article by Lozito.
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