Successfully Managing an Outbound Lead Generation Team

While it’s obviously important for your team to be making and keeping up with their daily and weekly call quotas, it’s all too easy for your reps to quickly become bogged down in that monotony. That’s why Devon McDonald, OpenView’s Director of Sales and Marketing, says successful lead generation team management requires you to take a broader view.

Still, metrics can be a manager’s best friend. McDonald explains how you can build backwards from your metrics to communicate to reps how important each call is for the company’s ultimate goals. Learn how to do just that and more in the new eBook from OpenView, Get More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales.

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Photo by: Scott Schiller