Infographic: Are You Ready to Launch a Lead Generation Team?

by Devon McDonald

Infographic: Are You Ready to Launch a Lead Generation Team?

by Devon McDonald

OpenView’s New Infographic Asks the Tough Questions You Need to Answer to Find Out

launching a outbound lead generation team

Outbound lead generation is a key component of any B2B company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel.

The problem, however, particularly for expansion-stage companies, is that they fail to appreciate everything it takes to build a successful lead gen team. From defining your revenue expectations and understanding your buyer persona(s) to assembling the right tools, hiring the right people, and managing the team effectively, launching a lead gen team is no small feat.

OpenView’s new infographic outlines everything that this important, but challenging, process entails so that you are in a better position to know if you’re really ready. So what are you waiting for?

Before you get your lead generation team rolling take a minute to view the full infographic or download a printable version below.

View the full infographic below or Download a PDF

launching a outbound lead generation team


For more tips and tactics for successful outbound lead generation, try the following resources:


Devon McDonald is a Partner at OpenView, where she sits on the firm’s investment committee and oversees OpenView’s Growth team, a group of Research, Sales and Marketing Strategists responsible for helping its portfolio companies acquire more customers and scale at...

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Share Your Thoughts

  • Steve Crepeau

    Good primer on what you need to know to build a demand generation capability!  There seems to be an error in step 3 under attention grabbers; I think you mean “the return on investment that customers have had with your solution”, not “your competitors”.

  • Don Montgomery

    P.S.  Love the infographics.  These are terrific!

  • Jan Safka

    Thank you for excellent summary for what we’re trying to achieve.

  • Bruno Goulet

    WOW! what a simple way to expose such a complex process… 

  • Bruno Goulet

    This is a probably very close to be the ultimate way to convert leads. I would recommend you to automate the process using a system like InfusionSoft.

  • Amber King

    Good points. These should be used as a guideline when building a lead generation team. Everything should be thoroughly reviewed to avoid mistakes.

  • Anonymous

    This is great!  Thank you.  

  • Guest

    Number 4 is my favorite

  • Facebook Development

    Pretty fine informational to me, i am being impressed by this amazing site.

    Regards: Social Cubix

  • Dave MacKayu

    Some great ideas and also some great infograohics, thanks!

  • jcrowe_openview

    So glad this infographic has been such a big hit! We’re hard at work developing another one which should appear early next year. We’re also eager to produce more. What subjects/topics would you like to see us cover next?

  • Wayne Wood

    This a beauty! As they say a picture is worth a thousands words and you’ve saved us the need to explain this without oxygen.