Infographic: Are You Ready to Launch a Lead Generation Team?

by Devon McDonald

Infographic: Are You Ready to Launch a Lead Generation Team?

by Devon McDonald

OpenView’s New Infographic Asks the Tough Questions You Need to Answer to Find Out

launching a outbound lead generation team

Outbound lead generation is a key component of any B2B company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel.

The problem, however, particularly for expansion-stage companies, is that they fail to appreciate everything it takes to build a successful lead gen team. From defining your revenue expectations and understanding your buyer persona(s) to assembling the right tools, hiring the right people, and managing the team effectively, launching a lead gen team is no small feat.

OpenView’s new infographic outlines everything that this important, but challenging, process entails so that you are in a better position to know if you’re really ready. So what are you waiting for?

Before you get your lead generation team rolling take a minute to view the full infographic or download a printable version below.

View the full infographic below or Download a PDF

launching a outbound lead generation team


For more tips and tactics for successful outbound lead generation, try the following resources:


Devon McDonald is responsible for working directly with key stakeholders within OpenView’s portfolio to provide strategic guidance in the areas of sales, marketing, and influencer channel development, as well as operational efficiencies.

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Share Your Thoughts

  • Steve Crepeau

    Good primer on what you need to know to build a demand generation capability!  There seems to be an error in step 3 under attention grabbers; I think you mean “the return on investment that customers have had with your solution”, not “your competitors”.

  • Don Montgomery

    P.S.  Love the infographics.  These are terrific!

  • Jan Safka

    Thank you for excellent summary for what we’re trying to achieve.

  • Bruno Goulet

    WOW! what a simple way to expose such a complex process… 

  • Bruno Goulet

    This is a probably very close to be the ultimate way to convert leads. I would recommend you to automate the process using a system like InfusionSoft.

  • Amber King

    Good points. These should be used as a guideline when building a lead generation team. Everything should be thoroughly reviewed to avoid mistakes.

  • Anonymous

    This is great!  Thank you.  

  • Guest

    Number 4 is my favorite

  • Facebook Development

    Pretty fine informational to me, i am being impressed by this amazing site.

    Regards: Social Cubix

  • Dave MacKayu

    Some great ideas and also some great infograohics, thanks!

  • jcrowe_openview

    So glad this infographic has been such a big hit! We’re hard at work developing another one which should appear early next year. We’re also eager to produce more. What subjects/topics would you like to see us cover next?

  • Wayne Wood

    This a beauty! As they say a picture is worth a thousands words and you’ve saved us the need to explain this without oxygen.